Longchamp hosted its grand opening party on Saturday night at its newest London Flagship Store on 229 Regent Street. The three-floored accessory haven boasts a center white and metal rimmed spiral case providing to be a sculptural element in itself. The beautiful clean and crisp decor allows each and every Longchamp piece to be the center of attention, especially the iconic Le Pliage Tote which covers the second floor wall as its own installation. Guests at the event included Georgia May Jagger, Chelsea Leyland, Coco Rocha, Alexa Chung and Zoe Saldana. Saldana arrived arm in arm with her mother insisting that she has been one of the greatest inspirations of her life. In addition, Saldana noted why she is a fan of Longchamp, "It's elegant and it's a family-owned brand therefore you can trust that it is going to be consistent. I love what they do with their leathers."