Bella Hadid Recreates Her Victoria's Secret Fashion Show Look on New Year's Day in a Red-Hot Bikini
It looked just as good the second time around.


Hollywood has spoken: sparkles are out and bikinis are in.
While everyone else was dressed up in New Year's Eve shimmer, style stars across the nation were abiding by a different holiday dress code. To celebrate the beginning of 2025, celebrities like Hailey Bieber and Bella Hadid wore teeny-tiny bikinis instead of full-on 'fits.
Bieber eschewed tradition completely in a baby pink style topped with a cheetah print coat. Meanwhile, Hadid's swimwear selection paid tribute to a historic New Year's custom. While promoting her fragrance brand Ôrebella, the supermodel donned a string bikini with golden ring details at each hip.
Her two-piece came in a festive crimson red—the customary color of the Chinese New Year. The vivid hue symbolizes good fortune and prosperity and is believed to ward off of evil spirits.
Bella Hadid wears a red bikini in the snow on New Year's Eve to promote her fragrance brand Ôrebella.
In addition to its lucky associations, Hadid's NYE look was also reminiscent of another cultural moment—albeit, pop culture. Her lipstick red suit was immediately familiar to anyone who watched last year's Victoria's Secret Fashion Show. The model returned to the infamous runway in October, wearing a lingerie set that looked incredibly similar.
It, too, featured a string-y bottom accented with yellow gold hoops and a cherry-colored bra to match. The similarities end there, however. On the runway, Hadid's look was styled dramatically with a feathered statement cape and beaded high heeled sandals. Meanwhile, on Jan. 1, she merchandised with Western-inspired accessories that felt authentically Bella (read: cowboy boots, mixed metal bracelets, and a silken scarf).
Hadid walked the runway months prior in a similar look, for the Victoria's Secret Fashion Show.
That's certainly one way to start off the new year...
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

Kelsey (she/her) is a freelance fashion editor and writer, specializing in e-commerce and fashion news. With more than ten years of experience in digital media, Kelsey has a knack for turning top-performing content into top-selling content. At Marie Claire, she provides witty celeb style commentary, unpacking the style choices of stars like Zoë Kravitz, Dua Lipa, Selena Gomez, and her fashion superhero, Rihanna. When she’s not tracking the personal style of Hollywood’s elite, Kelsey also covers designer collabs and industry news.
Before taking her talents to Marie Claire, Kelsey was the Senior Fashion Editor at Bustle, where she oversaw the site’s fashion coverage and launched a successful luxury handbag series called Secure The Bag. Prior to Bustle, she came from a six-year stint at Seventeen, during which she managed the team’s fashion and beauty verticals and led e-commerce strategy. In her freelance era, Kelsey contributes to publications like InStyle, Cosmopolitan, Glamour, and more. She also offers consulting services and content creation, in addition to writing and editing. Follow @klstieg on Instagram for 'fit pics and travel recommendations.
-
Prince William and Kate Middleton "Continue to Push Boundaries"
"They definitely have a different dynamic compared to other royal couples."
By Kristin Contino
-
I'm Done Gatekeeping: Adidas' Activewear Is Just as Cool as Its Shoe Selection
Up in the gym just working on my fitness.
By Kaitlin Clapinski
-
All Stylish Women Will Be Wearing These Shoes by Summer
Get a head start.
By Emma Childs
-
Blake Lively's Time100 Gala Dress Pays Tribute to Her Own 2022 Met Gala Look
The first Monday in May came early this year.
By Kelsey Stiegman
-
Kendall Jenner Honors Her Self-Imposed Paris Dress Code in a Corporate Gray Suit
She owns this outfit in multiples herself.
By Kelsey Stiegman
-
Lila Moss Cosplays a 2010s Hollister Model in Low-Rise Jeans and Ballet Flats
She walked out of a Hollister catalog.
By Kelsey Stiegman
-
Miley Cyrus Reinvigorates the Thigh Slit in a Spicy Little Black Dress and Body Harness
She's deep in her 'Something Beautiful' fashion era.
By Kelsey Stiegman
-
Miley Cyrus's New Signature Look Is So Different Than Any of Her Past Eras
Nothing could have prepared me for her new look.
By Kelsey Stiegman
-
I’m Choosing These Retro Sneakers Over Every Other Shoe Trend
Footwear designers are on a vintage kick, and I'm all for it.
By Emma Childs
-
Sofia Richie Grainge's Favorite Necklace Stack Subtly Nods to Her Husband and Baby
No wonder she wears it constantly.
By Kelsey Stiegman
-
Florence Pugh Takes the Pointe Shoe Trend Center Stage With a Bustier Dress and Naked Trench Coat
She's so back.
By Kelsey Stiegman