Beyoncé Reinvents Double Denim Trend In New Cowgirl Outfit

(Image credit: Beyonce.com)

published 17 April 2024

It's Beyoncé's Wild West, we're just living in it. The pop star has been dressing to the tune of her new album Cowboy Carter, wearing ten-gallon hats and fringe jackets and bolo ties. But most of all, Bey has been on a blue jean kick. No, "LEVII'S JEANS" isn't just a song title—it's a lifestyle.

Beyoncé wore a head-to-toe denim look, the latest of several Canadian tuxedos in recent history, in an Instagram slideshow posted last night. She struts by a luxe indoor pool, poses on a sunny stairway, and stands by a Roni Horn sculpture with her cowboy, Jay-Z. Her stylist, Shiona Turini, pulled the outfit together.

Beyonce wears a triple denim outfit and an isabel marant coat — Beyoncé's seventh (!) Canadian tuxedo of the *Cowboy Carter* album cycle features a coordinating denim hat.

Isabel Marant Fontizi Checked Coat

Paige Flaunt Denim

Bey wore a half-unbuttoned button-down chambray shirt, tucked into high-waisted light wash jeans that were a cross between skinny and boot-cut fit. She tied the look together with a chestnut brown, big-buckle leather belt and matching Shyanne Mojave western boots. A sparkling tangle of silver chains rested on her chest, and a denim cowboy hat sat on her head—bringing a third layer of denim to the look. To top it off, she slung a plaid-checkered blue and grey Isabel Marant coat around her shoulders.

Last night's look was a classic and casual (well, casual for Beyoncé) version of Beyoncé's typical all-denim outfit. In past weeks, we've seen the singer in denim chaps and slouchy denim stiletto boots. Earlier in the day yesterday, Bey posted a picture in an Alexander McQueen dark-wash denim corseted jacket-and-skirt set.

A post shared by Beyoncé
A photo posted by beyonce on

Beyoncé is far from the first star to embrace the denim-on-denim-on-denim trend this year. Bella Hadid, for one, has been flirting with a Western-inspired wardrobe and wearing Canadian tuxedos ever since she started dating her professional cowboy boyfriend. Gisele Bündchen looked ranch-ready in a studded denim jacket, jeans, and matching bra. Katie Holmes was spotted strolling in a tailored jeans-and-vest set. And Sydney Sweeney tried a glammed-up Givenchy double-denim look.

So far, Beyoncé is the first to triple up with a coordinating hat. Knowing her influence on fashion, she won't be the last.

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Julia Gray is a contributing fashion writer at Marie Claire, where she covers runway trends, celebrity style, and shopping. In her six years as a journalist, Julia’s reporting has ranged across style, music, Internet culture, art, retail, tech, and more. In addition to Marie Claire, Julia writes for outlets like the Washington Post, the Wall Street Journal, the Ringer, New York Magazine, Pitchfork, Nylon, and Vice, among others. Julia's fashion reporting is led by curiosity. Julia is not only interested in critiquing and covering pop culture, but in understanding what our pop culture says about how we live and modern values. When she’s not writing, Julia hosts a podcast called Girls Room, where she and her co-host revisit shows like Girls and Gossip Girl from the beginning with guests like comedian Cat Cohen and writer Hunter Harris. Girls Room was recently cited in the New York Times.

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