From the moment Copenhagen Fashion Week's Spring 2026 season commenced, pre-show small talk between editors and buyers kept bringing up the same name: Cecilie Bahnsen. The designer best known for what she calls "everyday couture"—carnation pink and snowy white dresses that seem to float above the body, sheer slips dotted with sequin flowers, drop-waist ruffled minis with poufy sleeves and even bigger skirts—is hosting a Copenhagen runway for the first time in three years. Her temporary return from Paris, where she's shown since 2022, comes with a limited-edition anniversary collection that's available the next day—as irresistible to industry insiders as masthead gossip. But eavesdropping on full-time fashion people isn't enough to understand the fervor around the upcoming collection. You need to meet a client like Jane Ritchie to really get it.
Ritchie is a creative pragmatist: a woman with an artist's heart who climbed the ranks of powerhouse businesses like JP Morgan to eventually secure her current role in the University of Cambridge's finance office. Shopping in London's Dover Street Market shortly after Bahnsen's launch in 2015, Ritchie found the brand and fell in love with its sculptural, yet comfortable pieces. Over the years, she estimates she's bought around one hundred items from it.
Some she's kept in steady rotation, others she's lovingly resold when they no longer served her styling needs. Either way, "I wear her pieces, I would say, virtually every day," Ritchie tells me over a video call two days before she'd travel to Copenhagen for Bahnsen's show. As one of the designer's most loyal clients, she's invited.
"I might be wearing the trainers or using the handbag, or wearing a dress. I have a couple pieces that I probably wear once or twice a week." She sends me a folder of photos to prove it: choosing black puff-sleeve midi dresses to walk her dogs or have dinner with family one day, selecting a Kelly green cloud of a dress for a graduation ceremony the next.
Jane Ritchie has been a Cecilie Bahnsen client since nearly the beginning. She wears the designer's dresses for everything from dog walks (left) to formal events (right).
It's Bahnsen's blend of London- and Paris-honed training and Scandinavian practicality that allowed her to earn a prestigious LVMH Prize and a slot on the Paris Fashion Week calendar. It's women like Ritchie—who prove the "everyday" part of Bahnsen's mission statement—who've propelled the designer to reach 130 retailers globally since her 2015 debut collection. Cecilie Bahnsen fans buy her white dresses for their weddings. They scoop up her dresses, bags, and shoes in every shade including white for settings of all dress codes. They flock outside her shows whether they have invites or not, wearing what they've tracked down on resale sites or purchased direct.
The community is just as interested in how the pieces look—softer than cotton candy, and often just as bright—as how they feel wearing them. "The first time I wore a Cecilie Bahnsen dress I was happily surprised by its romantic, airy structure, and how the garment sat away from the body," says Nordstrom associate fashion director Linda Cui Zhang. "I felt confident, quietly powerful in my girliness and ability to take up space."
Looks at Cecilie Bahnsen's tenth anniversary show that summarize her founding ethos: they take up space without losing their sense of artistry.
When I meet Bahnsen in a conference room at her offices the day before her runway show, she's feeling introspective about her influence. She's dressed in the exact manner her fans adore: in a semi-sheer black tank dotted with sequin flowers layered over a white T-shirt, knit black skirt with a peplum hem, and black sneakers, all of her own design. She spins a heart-shaped diamond ring around her index finger as we talk about her trajectory from Danish design school to the ateliers of John Galliano's Dior and Erdem Moralıoğlu, noting that she'd long had a sense she wanted to start a "romantic" line of her own once she'd built up the confidence and business acumen.
What's set her apart after all these years, she says, is her way of thinking about the women outside her studio. Bahnsen is never creating just for the sake of self-fulfillment: Her blend of tech-y fabrics and lovable shapes, her styling of flouncy gowns with chunky sneakers (and on models of different sizes and ages), shows she innately understands how her clients move through the world. "You are eventually designing for a woman to wear it and not just only for your creative vision," Bahnsen says. "I think that's very interesting for me, kind of like a puzzle to solve."
Cecilie Bahnsen takes her bow at Copenhagen Fashion Week. On the runway and in real life, she wears her own designs.
There are women whose Cecilie Bahnsen appreciation manifests as collecting for special occasions, too. Cari Schnipper, a wealth management professional who splits her time between New York City and Florida, was introduced to the designer online through a friend during the Covid pandemic. One Net-a-Porter dress purchase was all it took for the self-described "Hermès girl" to join the Cecilie Bahnsen gang. Now, her collection boasts between 75 and 100 of Bahnsen's pieces, which she'll pair with a number of her 450 Hermès silk scarves or her favorite Manolo Blahnik heels.
She's visited Bahnsen's studio in-person and attended the shows in Paris, often coming back with new dresses. A highlight, she tells me, was choosing the closing look from a recent runway collection to wear for her 65th birthday party last year. (Bahnsen's team also sent her a matching pair of custom sneakers, which Schnipper is saving for the US Open this fall.) Floating through New York City's Gramercy Tavern in a red-and-pink, puff-sleeve dress, she says she had a "princess moment." "It was beautiful and it makes my heart sing every time I see it."
From Paris to New York to Copenhagen, women mix Cecilie Bahnsen garments with their existing closets or commit to a head-to-toe look.
From her studio thousands of miles away, Bahnsen lovingly keeps tabs on how her clients wear her pieces. She's equally enthused when someone styles a garment in an unexpected way and when they wear it exactly like she does. "Jane wears the dresses when she walks her dog and she really embraces so much of the whole way of being and living in the collection. Every time I see Cari, I get so touched because she always somehow picks my favorite pieces," she says. "It's also amazing that there's someone who knows you so much so that, even without you saying, she cherry-picked those pieces that you also like best. Then, she gets to live and love them in the way that you really hope when you create them."
Bahnsen has introduced new shapes and textures from season to season, but her fixation on mixing whimsy and practicality has kept her clients coming back year after year. "It does have a lot of the very first collections in it still," she says of today's pieces, "which I think I'm really excited about."
Looking back on her first runway, "I still love the very first dress that opened the show back then." It was white and ruffled at the bottom, and modeled by one of her earliest supporters: her friend, Lulu. She's also walking in the tenth anniversary show during fashion week.
Guests at fashion week often turn up in both a Cecilie Bahnsen dress and one of her sold-out collaborations.
The couture-like attention to handcraft makes an individual Bahnsen piece pricey for an everyday collector. Collaborations have opened up the designer to even more women. Bahnsen's more affordable link-ups with Asics and The North Face largely sold out on arrival. CNN reports another is en route with the outerwear brand Alpha Industries. "It's accessible for everybody, but it's also so clearly ours: there's so much DNA in the flowers and transparency and all of that," Bahnsen explains. "It's a nice way of seeing the universe blossom and people maybe falling in love with us for the first time."
Marie Claire fashion commerce editor Julia Marzovilla is one of the lucky Bahnsen fans who finally joined the girl gang through a collaboration. "I’d never owned anything from the label before, but I discovered it at a time when I was really experimenting with my style’s hidden sportiness," she says. Looking from the outside, "the collections almost gave me a permission to explore that side of myself without giving up my attraction to sweeter, girlier pieces."
Eventually, she tracked down a pair of chunky Asics sneakers embellished with glossy, 3-D flowers. "They make me feel proudly feminine but also strong and cool," she says. "They also spoke to my inner child who wasn’t allowed to wear sneakers (or pants, for that matter) for the first few years of my life—they’re basically a pair of shoes my older and younger self is obsessed with."
Cecilie Bahnsen's collaborations with Asics sneakers, modeled on the runway a few months before their drops, tend to sell out.
The designer quietly has her sights on bringing more devout fans into the fold. Vogue Business reported before her show that Bahnsen and CEO Mie Marie Ejdrup aim to triple the brand's revenue by 2028.
While they'll aim to get there through back-office strategies like expanding their online store and opening more individual boutiques, the heart of Cecilie Bahnsen's next decade is her focus on her craft. Her design sensibilities got her this far; she isn't going to change her aesthetic script to align with something as fleeting as fall trends now. "I think there is a stubbornness that, as an independent brand, is super important. You really have to stick to what you are about even when it's hard, whether you are 'in' or 'out,' whether it's trend or not trend."
The women who've lovingly picked her clothes for dinner dates and museum trips, weddings and weekends abroad, understand this. "That's also why people like Cari and Jane are so important to me, "Bahnsen says, "because they get the timelessness of it. They get that my universe will of course evolve and grow, but what is today will also be [the same] in 20 years."
The prototypical Cecilie Bahnsen look: a romantic dress with floral-embellished sneakers.
That foundational look returned in her August 7 show, in an entirely monochromatic palette.
The day after we meet, Bahnsen will get to see ten years of designs that make women feel their best reflected back at her from the front row. Guests have been encouraged to wear their favorite pieces for the brand's birthday party; Bahnsen told me she'd also dip into her archives for something nostalgic. (Though when we spoke, she hadn't decided on the black floral blouse and pants she would eventually pick. "I am so truly focused on the product and what I'm putting out there, that [my outfit] always kind of comes last," she laughs.) The shutters on guests' iPhone cameras will snap the all-white anniversary collection, ranging from high-neck tank dresses with a floral quilted skirt to a gauzy white naked dress fit for an avant-bride. And in the end, as the invitation hinted, there will be fireworks.
In the present, at her studio, Bahnsen soaking up the before-show energy. ("Electricity" is how she refers to it.) She's also thinking of the women who won't be in the audience, but are just as appreciative of clothes they can live their lives in while feeling like their fullest selves. Women like a Cari or a Linda or a Julia, who've met her brand where they're at and found pieces speaking to who they are and how they want to look.
These can be capital-F fashion people, but they don't have to be. In the morning, when Bahnsen had dropped her son off at kindergarten, his teacher had been wearing a blossom-embellished rain jacket from the label's North Face collaboration. "I was just like, you get it," Bahnsen smiles. "This is how it's meant to be."
