Inside the Studio: Madewell

We get a peak at Madewell's new spring collection, and chatted to new head of design Somsack Sikhounmuong.

Photos by Kathryn Wirsing
When it comes to stylish basics, Madewell is one of our go-to brands. We took a peak at the labels' spring collection, designed by new head of design and J.Crew alum Somsack Sikhounmuong, and discovered plenty of must-buy jeans, why we should all be wearing the new twin set (think matching prints, not tone on tone!), and how Sikhounmuong is re-imagining a woman's wardrobe. "It's about taking classic pieces and making them a bit different." Photos by Kathryn Wirsing.
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Photos by Kathryn Wirsing

"We were inspired by old pictures of Parisian girls in printed shirts, they just looked so cool! And a plaid shirt tied around the waist is so fun."

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Photos by Kathryn Wirsing
Inside the Studio: Madewell - Page 2

"These silk shorts are great for the city girl. And the printed varsity jacket and matching blouse are our take on a twin set—which doesn't have to mean pastel colors and pearls!"

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Photos by Kathryn Wirsing
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"Fashion should be fun! These printed tops and swimsuits are great for the summer time."

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Photos by Kathryn Wirsing
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Photos by Kathryn Wirsing
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"The bag in the center was inspired by old feed bags, and the shape is so practical to tote around."

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Photos by Kathryn Wirsing
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The clutch is having a major moment right now, and this textured Antonello piece is perfect to jazz up a simple outfit.

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Photos by Kathryn Wirsing
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Photos by Kathryn Wirsing
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These embroidered jeans are sure to become a fashion editor's favorite come Spring—we're obsessed!

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Photos by Kathryn Wirsing
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Photos by Kathryn Wirsing
Inside the Studio: Madewell - Page 9

"Army prints and colors are having a huge moment. We're incorporating this print into t-shirts, jackets, and shoes."

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Photos by Kathryn Wirsing
Inside the Studio: Madewell - Page 10

Combining different prints and patterns is simple: stick to one color. "Madewell is about easy pieces that still look great, and can easily fit into your existing wardrobe."

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Photos by Kathryn Wirsing
Inside the Studio: Madewell - Page 11

"Denim pieces are part of the Madewell heritage, but we're trying to re-imagine silhouettes and washes, like these boyfriend jeans with patches."

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