The Evolution of the Super Bowl Halftime Costume

From Diana Ross's giant gold coat to Beyoncé's itty bitty black leotard.

miami, florida february 02 l r shakira and jennifer lopez perform onstage during the pepsi super bowl liv halftime show at hard rock stadium on february 02, 2020 in miami, florida photo by kevin wintergetty images
(Image credit: Kevin Winter)

It's hard to imagine the Super Bowl without the insane costumes its halftime show performers have worn—and Jeremy Scott's outfit for Katy Perry Sunday is sure to join the mix. But back in the '90s when the first big Hollywood act took the stage—after almost 25 years of marching bands playing during halftime—the costumes were tame. Glitz crept in slowly but surely as bigger stars performed each year. Flip through to see everyone from Diana Ross to Britney and Beyoncé.

Alyssa Bailey
News and Strategy Editor

Alyssa Bailey is the news and strategy editor at, where she oversees coverage of celebrities and royals (particularly Meghan Markle and Kate Middleton). She previously held positions at InStyle and Cosmopolitan. When she's not working, she loves running around Central Park, making people take #ootd pics of her, and exploring New York City.