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With the organics market growing exponentially—and flooded with industry jargon and fancy spin—only the most stellar boutiques stand out from the fray for their organics expertise. Beautorium, a newly launched site for organic makeup and beauty products, stands apart for both its selection of goods and its excellent design. Founders Ann Francke and Barry King, veterans of the European cosmetics industry, apply their passion for organics with their knowledge of lesser-known brands to this ultra user-friendly, online eco-boutique. At the heart of Beautorium is the Good to Know Guide, a system of icons and text that reveal helpful info, like a brand's philanthropic efforts; a product's effective ingredients, recent awards and accolades; and exactly how an item has been certified organic. The site's full-disclosure policy is very helpful in familiarizing shoppers with new and hard-to-find brands, like Trilogy skincare from New Zealand and Martina Gebhardt creams from Germany. And to our delight, Beautorium mixes up foreign lines with already beloved brands, like Dr. Hauschka and Pangea Organics. In addition to the emphasis on super-kind skin products, this site offers aromatherapy, pre- and post-natal salves, and essential oils that all come in cute (recycled!) packaging, complete with a handful of samples and a 60-day guarantee.

Get 20 percent off al purchases at! Just enter code "AdoreBeautorium" in discount coupon field at checkout.

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