Very few words truer than "you didn't move to New York City to go home at midnight" have ever been spoken. So, over the last few weeks, Cole Haan has given their customers a really good reason to stay out late: They've thrown a series of parties at the city's most popular venues to celebrate their new Chelsea pumps, a pair of heels that is so comfortable that they'll not only take you through the day, but also dancing until dawn.
The Chelsea pumps kicked an awesome social media-driven campaign into gear, and fans of the brand could win exclusive access to Cole Haan's events all month long through Facebook contests and using the #DontGoHome hashtag on Twitter. The most anticipated party of the campaign was last night at Le Poisson Rouge, where Santigold brought the house down with a spunky live performance and Diplo spun two full DJ sets. There was even a troupe of Cole Haan dancers—decked out in Chelsea pumps, naturally—and while our feet were aching way before closing DJ Marc-Alan Gray took the stage, we envied how they looked like they could keep going all night. Luckily, guests were treated with glowsticks, a food truck handing out free grilled cheese, an open bar, and a killer musical line up, so no matter how tired we got, trust us—we really didn't want to go home.
You can browse the Chelsea pumps on Cole Haan's website, and read on for photos of the epic event.
Photos: Joslyn Blair and BFAnyc.com/David X. Prutting