Get ready for a new feat in the social-media-meets-fashion-world: Tumblr is teaming up with Club Monaco to launch the first ever digital look-book on May 15, featuring and shot by Tumblr bloggers themselves. The innovative use of Tumblr's interactive interface will allow consumers to see, share, and communicate their favorite Club Monaco looks months before they hit stores.
Shying away from the traditional use of models in their campaign, Club Monaco used the chicest Tumblr bloggers as campaign characters, including the faces behind popular blogs such as "Camille Over the Rainbow" and "Le Blog De Betty". Club Monaco also tapped well-known Tumblr blogger and photographer Justin Chung to shoot the campaign.
Further delving into the Tumblr intricacies, Club Monaco is adapting a look-book website design and creating a free Tumblr theme that consumers can also install on their own Tumblr blogs. The merge between Tumblr and Club Monaco allows users to now edit and curate pages, further redefining the way consumers view, share, engage in fashion media.
To be on top of the Tumblr and Club Monaco social media revolution, head to lookbook.clubmonaco.com.