Burberry Uses the iPhone 5s to Preview Its Spring Collection

Believe it or not, this dreamy video from the British fashion house was shot on the new iPhone 5s.

New York Fashion Week has come to a close, and the fashion crowd is flocking to London where the Spring/Summer 2014 shows will continue today. One of the hottest tickets in London Town is Burberry, and the storied British brand has partnered with Apple to give fans a behind-the-scenes peek at their preparations for the show. Using the new iPhone 5s, which launches next week, creative director Christopher Bailey and his team have captured photos and video of their sketches, inspirations, castings, and more to tease the upcoming collection. The Burberry Prorsum Womenswear runway show takes place on Monday, September 16, and you can watch it right from your computer (or better yet, your iPhone!) live at Burberry.com. Watch the label's preview video below.