These Olympics Fashion Collabs Are Going for Style Gold

New collections from J.Crew, Skims, and more come with athletes' stamps of approval.

a collage of press and campaign images from olympics collaborations at skims, ralph lauren, loveshackfancy, and jcrew
(Image credit: Skims; J.Crew; LoveShackFancy; Ralph Lauren)

Most years, hardly a week passes without a celebrity releasing a new collaboration. 2024 isn't like most years—it's an Olympics year. Ahead of the Games in Paris this month, there's a conveyor belt of athlete-fronted Olympic fashion collabs pushing out new red, white, and blue collections faster than the 200-meter dash record holder running to swipe the last candle at a Diptyque sample sale. That is, brands are moving fast to stake their claim on the Olympics merch market.

2024 was always going to be a sporty year for fashion with the Paris Olympics on the calendar. As if in anticipation of the upcoming Games, street style has embraced a rising athletic shorts trend—where running shorts are styled up with going-out tops and blazers—as well as the chic-ification of overalls (which are rooted in skateboarding culture and appear in Team USA's skateboarding uniforms).

Now that the countdown to the Games is officially on, the references to courts, tracks, fields, and Olympic-sized pools are coming in quickly. More often than not, these Olympics fashion collabs come with campaigns populated by—who else?—various members of Team USA. Official outfitter for the Opening and Closing Ceremonies, Ralph Lauren, is letting fans match star athletes in warm-up jackets and flag-embroidered sweaters. Meanwhile, J.Crew teamed up with USA Swimming to shop out bikinis and one-pieces for churning out laps in your nearest pool.

Not every capsule is designed for getting into sport mode. LoveShackFancy's flag-inspired dresses come with flounces and ruffles more suited to a skip through the park. (Those are modeled by gymnastics gold medalist and returning Team USA member Suni Lee.) Skims has Olympians outfitted for medaling in Netflix marathons and poolside lounging, with comfort-first swimsuits, bras, underwear, and PJs on deck—and coated in the Olympic rings.

The Games are still a few weeks away, and more sport-inspired pieces are all but guaranteed. Without further ado, read on for the most shop-worthy Olympic fashion collaborations so far. I'll update this post with additional collections that beat out the competition when they launch.


a member of team USA swim wearing a white jcrew swimsuit and a blue usa jacket in front of a locker

J.Crew and USA Swimming joined forces on a collection that laps the swimwear competition.

(Image credit: J.Crew)

I certainly can't swim 50 or 100 meters as fast as a member of Team USA. I can at least look the podium part by hitting the pool (or beach, or Central Park tanning towel) in J.Crew's collaboration with USA Swimming. The collection includes a mix of high-performance swimsuits and throwback apparel, from a navy barn jacket to a nautical striped sweater. Layer it all at once to look like a medley relay winner circa 1995—like many of J.Crew's recent collections, the best pieces have slight call-backs to the brand's archives.


two athletes wearing 1924 Olympics track uniforms designed by Lacoste

Lacoste's Olympics collab looks ahead to the Games by looking back at the last Paris installment, held in 1924.

(Image credit: Lacoste)

The 2024 Olympics aren't the first-ever to be held in Paris: The City of Lights last hosted the Games one hundred years ago. In a fun nod to the past and the present, Lacoste designed a "Paris 1924" collection that's available online now. This is the Olympics tie-in for the fan whose style leans vintage, but in a way that conveys strolling through the Marais or collecting vintage brooches. (That is, it's more Team Eurostar than Team USA.) Each piece has "Jeux Olympiques" written in a font echoing the more baroque entrances to the Paris Metro, and the palette mostly sticks to a dusty blue and rich cream. Unisex styles in the collection include artful graphic T-shirts and hoodies, striped tank tops, and a duffle bag perfectly proportioned for an overnight trip. (To catch last-minute tickets to the Games, maybe?)


gymnast Suni Lee wearing a loveshackfancy red white and blue dress from her collaboration

Suni Lee fronts LoveShackFancy's whimsical campaign for red, white, and blue sundresses (and matching sets).

(Image credit: LoveShackFancy)

The right summer dress has always made me want to do cartwheels. LoveShackFancy's Olympics-coded collection makes me want to do a round-off-back-handspring-back-tuck. (Note: I lack the physical ability to do so.) The collection, in partnership with Cotton, takes all of LSF's signature ruffles, flounces, and embroidered florals and paints them in American flag shades. Each one is made from light, breathable fabrications—ideal for frolicking outside during the height of July—and each one is modeled by gold medal gymnast Suni Lee. She proves in the campaign that these dresses and matching sets move with your body through all sorts of acrobatic feats. They're just as cute for keeping your feet planted on the ground, too.


a US olympic surfer standing in front of a plain backdrop

Oakley's collaboration with Team USA surfing will level up your beachwear.

(Image credit: Oakley)

ICYMI, surfing is returning to the 2024 Olympics after its grand debut at the 2020 Tokyo Games. But don't expect to see anyone shredding "waves" on the Seine: the competition is actually taking place in Teahupo'o, Tahiti. Still, you can show your support for the faraway athletes—and get ready for an active summer—with Oakley's Team USA collaboration. Online, shop the exact tinted lenses built for blocking out the harsh summer sun; in select retail locations, nab the functional-yet-fashionable gear the athletes will wear to compete offshore.

Ralph Lauren

chiaka ogbogu from the us olympic team wears a ralph lauren chore jacket and white pants

Volleyball player Chiaka Ogbogu shares a look at Ralph Lauren's Americana-infused "Villagewear" collection.

(Image credit: Ralph Lauren)

Ralph Lauren has outfitted Team USA for the Olympic Opening and Closing Ceremonies for the past eight Olympic Games. As I reported last month, the brand is back for a ninth time with uniforms featuring even more Americana references, plus some nods to this summer's biggest trends sprinkled in.

Athletes will enter the games in stately navy blazers and jeans; they'll exit in white racing jackets Rosalía might approve. In between, they'll be outfitted in all sorts of patriotically-coded polos, rugby shirts, and matching sets designed by the brand. All Ralph Lauren's pieces created for the athletes are available to shop whether you're competing on the world stage or watching from home. Personally, I'm eyeing the lightweight cotton riff on RL's iconic flag sweater for some casual layering over the Fourth of July.


an athlete wearing a skims olympics swimsuit in front of a red curtain

Gabby Thomas, a member of the US Track and Field Team, was one of several Olympians tapped to model for SKIMS.

(Image credit: SKIMS)

Returning for its third partnership with Team USA since 2020, Skims is focused on the gear athletes (and their fans) will wear after the competitions. Rest and relaxation energy abounds throughout the soft tank tops, lounge pants, and innerwear lineup—all coated in Olympic logos and red, white, and blue colorways.

With Kim Kardashian's rolodex, Skims has the access to cast just about anyone remotely buzzy in its campaigns. (Recently, the roster has included Nicola Coughlan for Bridgerton to Sabrina Carpenter at the peak of "Espresso.") Naturally, the visuals for this collection are also stacked with medalists and soon-to-be champions. Among the athletes wearing their "Fits Everybody" best in the corresponding campaign are rising track and field star Gabby Thomas and gymnast Suni Lee.

Skims x Team USA is also one of the few collaborations listed here that anyone can wear. In addition to the women's lineup, the brand also designed adaptive, men's, and kids pieces. Sizes run up to 4x.

Halie LeSavage
Senior News Editor (Fashion & Beauty)

Halie LeSavage is the senior fashion and beauty news editor at Marie Claire, where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping (naturally). In over seven years as a professional journalist, Halie’s reporting has ranged from fashion week coverage spanning the Copenhagen, New York, Milan, and Paris markets, to profiles on industry insiders including stylist Alison Bornstein and J.Crew womenswear creative director Olympia Gayot, to breaking news stories on noteworthy brand collaborations and beauty launches. (She can personally confirm that Bella Hadid’s Ôrebella perfume is worth the hype.) She has also written dozens of research-backed shopping guides to finding the best tote bags, ballet flats, and more. Most of all, Halie loves to explore what trends—like the rise of doll-like Mary Janes or TikTok’s 75 Hard Style Challenge—can say about culture writ large. (She justifies almost any purchase by saying it’s “for work.”) Halie has previously held writer and editor roles at Glamour, Morning Brew, and Harper’s Bazaar. Halie has been cited as a fashion and beauty expert in The Cut, CNN Underscored, and Reuters, among other outlets, and appears in newsletters like Selleb and Self-Checkout to provide shopping recommendations. In 2022, she was awarded the Hearst Spotlight Award for excellence and innovation in fashion journalism. She holds a Bachelor’s Degree in English from Harvard College. Outside of work, Halie is passionate about books, baking, and her miniature Bernedoodle, Dolly. For a behind-the-scenes look at her reporting, you can follow Halie on Instagram and TikTok.