The Best Nail Polish for Your Exact Skin Tone

The ultimate color guide for every skin tone.

Is Red Concealer the Key to Flawless Skin?

Dark circles? What dark circles?

Spiked Brows Are a Thing, and We Can Relate

Because can everyone just back the hell off right now?

Everything You Need to Know About Lash Extensions

Do they *really* last that long?

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The 5 Most Insanely Useful Makeup Tricks for Transgender Women

If facial feminization is what you're after.

6 Reasons You Should Be Using Argan Oil on Your Face

Let us count the ways we love thee.

9 Insanely Gorgeous Makeup Ideas for Your Next Holiday Party

And yes, they're all fully doable at home.

9 Seriously Pretty Hair Trends You Need to Try Before 2018

It's officially time to shake things up.

The 5 Seriously Good Fall Makeup Products You Need in Your Life

They're about to be the pumpkin spice latte of your makeup bag.

Why You Should Switch to a Water-Based Foundation

Your skin = thirstay.

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The 11 Craziest Nail Trends We've Seen This Year

Cue the mani that involves actual, living plants.

Chic or Clownish? Pom Pom Makeup Is Now a Thing

Things are starting to get really tactile.

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Is Face Slapping the Secret to a Youthful Glow?

A K-beauty expert weighs in.

7 Brazilian Secrets for the Longest, Thickest, and Softest Hair of Your Life

From chocolate masking to cutting your hair with the lunar cycle.

This Is How Kim Kardashian Gets That Mega-Watt Hair Shine

Because you've been wondering...

6 Real Women Match Their Lip Color to Their Nipples

Because science says so?

Brow Carving Is the Newest Form of Arch Art Taking Over Instagram

It's like a cartoon highlight.

15 Female TV Characters That Have Incredible Hair, Ranked

For your pinning pleasure.