Our First Annual Most Wanted Beauty Awards

More than 12,000 of you shared your most watched, most visited, most liked apps, sites, personalities, products, and more in our reader survey.


September 16, 2013 9:00 AM
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Jeffrey Westbrook/Studio D.

Top Brand for Bargains: Elf

Launched just six years ago, this maker of brushes, blushes, and more is already an industry leader, earning a third of the votes in its category.

"Even though they're inexpensive, ELF's products are good quality. They have so many colors to try, so I can experiment without investing a lot of money." —Carol Ann Sweeney, 39, Clayton, NJ

ELF Studio Collection Baked Eyeshadow Palette, $10; 11-Piece Brush Set, $30 (Concealer Brush, Angled Foundation Brush, and Fan Brush shown).