Top Brand for Bargains: Elf
Launched just six years ago, this maker of brushes, blushes, and more is already an industry leader, earning a third of the votes in its category.
"Even though they're inexpensive, ELF's products are good quality. They have so many colors to try, so I can experiment without investing a lot of money." —Carol Ann Sweeney, 39, Clayton, NJ
ELF Studio Collection Baked Eyeshadow Palette, $10; 11-Piece Brush Set, $30 (Concealer Brush, Angled Foundation Brush, and Fan Brush shown).