Any of my friends will tell you—I'm not exactly the first to hop on a street-style trend. Not because I'm "too cool" for them, but because I usually feel too uncool to pull them off. So when I suddenly became the bag charm's number-one fan, it was a shock to everyone—myself included.
But here's the thing: while those fluffy Labubus are undeniably cute, my favorite kind of charm is, of course, beauty-related. Beauty bag charms are the perfect mix of adorable and actually functional. Lips chapped? I've got a gloss for that. Post-gym sweat? There's a solid perfume hanging right next to my keys. Accidentally brushed up against something icky on the New York subway? Hand sanitizer, ready to go.
They're the tiny-but-mighty accessories that make me feel just a little more put-together and a lot more stylish—no matter what chaos my bag looks like inside. Ahead, my favorite beauty bag charms that prove function can still look really, really cute.
The Best Beauty Bag Charms
If I could design the ultimate beauty bag charm myself, it would probably look a lot like this. This cutie has a sparkly little heart that makes any bag instantly more interesting, but it's the gloss itself that's the cherry on top. The formula is shockingly hydrating for something so tiny, delivering a juicy, glassy tint that works as both a lip stain and a blush. And the best part? Once it sets, it's there all day long.
I never thought I'd be attached to a keychain-sized skincare duo, but here we are. This set has quickly become one of my everyday staples: one side for plush, hydrated lips (thanks to squalane and amino acids), the other for keeping my lashes and brows looking naturally full. Who knew skincare could reach this level of sorcery and convenience? Let's be honest: when it's literally attached to your side every day, you'll actually remember to use it—and your lashes and lips will thank you.
Apparently, The Ordinary is leading the beauty bag charm revolution. This time, it's their iconic Soothing & Barrier Support Serum, packaged in a reusable keychain pouch (complete with stickers for customization). Inside is a legit, skin-calming formula powered by vitamin B12 to ease redness and centella asiatica to defend against stressors. At this rate, I'm expecting a mini retinol next.
I love NOYZ solid perfume, so it's only natural that the brand came out with a charm I'm equally obsessed with. Fill the charm with any of your favorite solid fragrances from the brand (I love Unmute), and your signature scent is always within reach.
I will always be a big fan of a dermatologist-created brand—there's a reason your derm always looks way younger than they are—so when Facile dropped a full-and-mini duo bag charm featuring its Jelly Lip Treatment, I was hooked. The product itself is packed with peptides, squalane, and vitamin E, so it actually treats your lips while making them look glossy as hell.
I'm all for a Y2K beauty resurgence, which is why I've been loving this bag charm trend. So, why not go all out with this mini mirror in a bright ruby red heart charm from the chic French brand, Sézane?
FYI: Luxury hand sanitizers are officially a thing. Gone are the stinky, harsh formulas that left your hands dry for days. Now, they smell amazing (hi, Touchland) and come in chic, clip-on bag charms that actually make cleaning your hands fun.
Lanolin is one of my all-time favorite ingredients across the skincare spectrum (it has an incredibly high moisture retention). So it's fitting that Lanolips has earned a permanent spot in my beauty arsenal, and even more fitting that I own a million of these lip ointment bag charms.
How many times have you been out and about, and your period hits, only to realize you totally forgot a tampon?! For me, it happens more times than I can count. Cora helps to make period care cute and unashamed, and with each purchase, $5 goes toward period products for I Support the Girls, a nonprofit that helps those dealing with homelessness and poverty.
Add some charms to your bag charms with this bubblegum pink lipstick case. If you need to reapply, you might as well make it chic and within reach at all times.
If you're not familiar with My Paume, let me introduce you to a skincare brand that prioritizes hand care. Pick up one of these keychains, available in two sizes for the luxury hand sanitizer or in another for the wipe packets, ensuring cleanliness on the go.
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