The 15 Best Drugstore Eyeshadows of 2023

Filled with 16 shades with a mix of finishes, this is a neutral eyeshadow lover's dream palette. You can create just about any look with this palette's mix of browns, champagnes, and rust shades and I guarantee these neutrals work for any skin tone. This also comes pro-approved as Kaplan says this is one of her three favorite drugstore palettes that "deliver really high-quality eyeshadows with rich pigments and great blendability." Coming in at $18, we consider this pick a steal. 

Pros: Pro-approved; Comes with 16 colors; Highly pigmented; Includes a mix of finishes; Blendable; Has a range of undertones; Good value. 

Cons: Packaging feels a bit cheap. 

For those that struggle with picking out corresponding shades on a large palette (we've all been there), this eyeshadow quad is for you. These shades are expertly paired to create an effortless eye makeup look, with a color to highlight and for the lid, crease, and outer corner. From pretty rose tones (shown here) to fun "jalapeño" colored shadows, there's a range of shades to chose from that all come in a "bite-sized" compact. Did I mention this palette costs less than a cup of coffee?

Pros: Highly pigmented; Travel-friendly; Blendable; Applies smoothly; Comes with a mix of matte and shimmer shades; Good value. 

Cons: Shimmery shades have a bit of fallout; Reviewers note this palette can break easily. 

Sometimes, neutral shades don't cut it. In that case, this bright palette from Makeup Revolution is there for you. Another favorite of Kaplan's, this palette is amply named "Euphoria," and with its fun rainbow shades, you can easily recreate looks from the hit HBO show. It also has a mix of matte and shimmer finishes for even more versatility with your looks. For an easy colored eyeliner look, dampen an angled shadow brush and pick your favorite shade to use along the lash-line. 

Pros: Pro-approved; Blendable; Highly pigmented; Comes with a mix of matte and shimmer shades; Comes with 15 shades; Good value; Vegan. 

Cons: Reviewers note this palette can break easily.

Although Colourpop isn't technically available at drugstores, it definitely has drugstore pricing. Plus the brand can be found at Ulta inside some Target stores so we'll let it slide since they have a great selection of shadows. "The shadows are a favorite among the artist community and I use them on my clients and on myself," Disco adds. "They offer a wide variety of colors and textures and they are so easy to blend." Disco likes to buy these single eyeshadows to put into one of her Kitpak Magnetic Compacts to create her own custom palette that's smaller than an iPhone.  

Pros: Wide shade range; Highly-pigmented; Pro-approved; Blendable; Applies smoothly; Available in a range of finishes. 

Cons: Singles are only available online. 

Milani is a drugstore brand not to be slept on. Aside from their lovely baked blushes, they have quite a few eyeshadow palettes worthy of your attention. This 12-pan palette, which is another drugstore favorite of Kaplan's, is made up of matte reds, pinks, and browns that would complement so many skin tones. Each shade feels velvety smooth and you'll only need a swipe thanks to its high color payoff. Mix and match shades to your will, or, if you look closely, there's four distinct looks arranged in columns. 

Pros: Pro-approved; Highly-pigmented; Blendable; Applies smoothly. 

Cons: Only includes matte shades.

If you have a go-to eyeshadow look, it probably doesn't make sense to buy an entire palette of colors you may never use. Instead, turn to single shadows in the shades you really want. These little compacts feature a big pan of shadow, meaning you get more bang for your buck. From electric blue to a matte cream, each shade packs an impressive amount of color payoff and reviewers say they are incredibly long-lasting. 

Pros: Blendable; Long-wearing; Highly-pigmented; Big pan size; Available in a range of finishes. 

Cons: Reviewers note some colors are different than they appear online; May be easy to break. 

If you're bored of neutrals, red-toned eyeshadow can be a killer look. I personally turn to reddish shades when I really want my green eyes to pop. That being said, this warm-toned palette has the perfect set of colors to make a statement. Each shade is easily blendable so you can layer the shades together for a multi-dimensional look. Or if you prefer a simple wash of color, wear a shade on its own. You'll only need one swipe for high-impact color. 

Pros: Includes a mix of matte and shimmery shades; Highly-pigmented; Long-wearing; Blendable. 

Cons: Packaging feels a bit cheap. 

The key word of this eyeshadow palette is "butter." These eyeshadows are packed with a blend of monoi, murumuru, cupuacu, and tucuma butters to provide extra moisture to your delicate eyelids, not to mention they apply just like butter on the lid. They may look like powder shadows, but they apply as smoothly as a cream. Physicians Formula is also a great brand if you have sensitive skin, as all of their products are created with hypoallergenic ingredients. 

Pros: Applies smoothly; Highly pigmented; Great for sensitive skin; Long-wearing; Blendable. 

Cons: Some shades have a smaller amount than others. 

At just $1, these single eyeshadows are a great option to throw in your bag for quick touchups. And if eyeshadow is a bit hard for you to master, a single swipe of color across the lid is an easy way for you to amp up your eye makeup. These shades are vibrant and long-wearing—exactly what we want in an eyeshadow. We only wish there were more colors to choose from. 

Pros: Good value; Highly pigmented; Long-wearing; Blendable.

Cons: Could have a wider shade range; May be easy to break. 

Eyeshadow sticks are a makeup beginner's best friend—simply swipe the creamy, easy-to-handle pigments across the lid for an effortless glam look. Mix and match shades to your heart's content (these are available in eight metallic shades plus eight matte shades (opens in new tab)), or choose your favorite for a one-and-done look. Either way, your look will last the entire day without budging or fading, hence the name. These handy sticks also include a built-in sharpener for extra sharp lines, every time. 

Pros: Long-wearing; Offered in 16 metallic and matte shades; Applies smoothly; Smudge-proof; Includes a built-in sharpener. 

Cons: Reviewers note some colors don't match the website's description.

For fans of a shimmery and metallic finish, you can't be L’Oreal's Infallible 24 HR Eyeshadow. These little pots hold lots of product, which at first feels like a powder, but then they turn ultra creamy and feel velvety smooth. These eyeshadows also deliver the prettiest metallic colors in a single swipe thanks to their intense pigmentation. Like the name suggests, these shadows won't fail you, either. They are waterproof, crease-proof, and last up to 24 hours of wear. 

Pros: Highly pigmented; Long-wearing; Waterproof; Non-creasing; Applies smoothly. 

Cons: Only available in shimmery and metallic finishes. 

ICYMI, I'm obsessed with Revlon's Colorstay Liquid Eyeliner. Well, I'm happy to report the same incredible staying power of the brand's liner extends to this eyeshadow. This pick features an ultra-creamy texture that dries down for a long-lasting finish. So long, in fact, that the brand says it can last for up to 24 hours. All 12 color options have a great color payoff, too, so there's no need to layer for an opaque color. This pick has over 8,000 5-star reviews on Amazon, so you know it's good. 

Pros: Long-wearing; Waterproof; Highly pigmented; Glides on smoothly; Comes with a brush; Available in shimmery and matte shades. 

Cons: Reviewers note the packaging is hard to open. 

Yet another NYX shadow has made the list, and it isn't the last, either. These tubes offer shimmery, bright color in an easy-to-use liquid formula. Colors range from a super-fun strawberry (pictured here) to megawatt gold, but each one gives an illuminating. These are also formulated with vitamin C to brighten your skin as you wear them. These earn bonus points for their multi-use formula—apply on your cheekbones as highlighter or dab on top of lipstick for a shimmery glow. 

Pros: Multi-use formula; Highly pigmented; Long-wearing; Vegan; Easy-to-use; Offered in 13 shades. 

Cons: Some shades have chunkier glitter than others. 

Another cream eyeshadow that will last you from day to night is Maybelline's Color Tattoo pots. These might shades stay on your lid (almost) like a tattoo. Each color has the same intensity as permanent ink and will last you up to 24 hours of wear without fading, creasing, or smudging. Plus they are waterproof! Because of their ultra-smooth texture, they are incredibly easy to apply—either swipe on with your finger or use a brush to dab on. 

Pros: Long-wearing; Highly pigmented; Available in both shimmery and matte shades; Waterproof; Glides on smoothly; Non-creasing. 

Cons: Has less matte shades than shimmer; May be drying on sensitive skin. 

For $6, you can get an eye pencil that can do it all. With its extra-thick design, your eyeshadow look will only take seconds with a few swipes. Or take a bright pastel shade (I'm personally obsessed with the pink color, Cupcake), and line your upper lashline for a fun pop of color. Finally, you can use a neutral shade like Milk or Iced Latte across the lid to create a base for other shadows. 

Pros: Multi-use; Under $10; Glides on smoothly; Blendable; Offered in 15 shades. 

Cons: Difficult to sharpen.