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    1. Beauty

    Every French Girl Is Wearing Sleek Summer Updos to Paris Couture Fashion Week

    The streets are an IRL lookbook filled with inspiration.

    Samantha Holender's avatar
    By Samantha Holender
    Published 26 June 2024 In News

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    girls at paris couture week with white bows in their buns
    (Image credit: Launchmetrics)

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    I’m shamelessly invested in the French beauty aesthetic. A trip to Paris—especially at a time like Couture Fashion Week—or an investigation into the #frenchgirlbeauty pockets of social media proves why. The Parisians have mastered the art of appearing sophisticated with little effort. “French glam has always been clean and elegant,” beauty professional Dani Parkes tells me. “They use minimal products and still look put together.” A stroll around the Champs-Élysées will demonstrate the hallmarks: red lips and no foundation, shaggy bangs, air-dried waves, and an abnormal prominence of freckles (faux or otherwise).

    But a new French girl-approved beauty trend emerged during the height of Paris Couture Week. Updos of the easiest, most laid-back variety made their way onto every hair type and length. “Trend-wise, we’re seeing a lot of slicked-back braided buns or tussled ponytails, adding some accessories for detail,” says hairstylist Deana Saldiran. “There are messy chignons with curtain bangs that are simply yet impactfully sexy.”

    woman in paris with a slicked back bun

    Consider a braided chignon with a side part to elevate any hairstyle—and keep cool.

    (Image credit: Launchmetrics)

    While en route to sit at Schiaparelli, Balenciaga, or Dior, fashion girls filled the city streets with endless summer hair inspiration. Given the heat, having an off-the-neck, quick hairstyle is a practical decision. But these French girl updos also permit an infusion of personal style. Low-hanging chignons were embellished with floral appliqués. Pearls made their way onto barrettes, adorning half-up hairstyles. Heavy-set bangs complemented Arianna Grande-esque ponytails.

    Latest Videos FromMarie Claire
    Watch full video here:

    To get summer hair inspiration straight from the streets of Paris—and learn how to DIY French Girls' current favorite trend—read ahead. Saldiran, along with hairstylist Olivia Thompson, are sharing everything you need to know.

    Paris Couture Week Updo Inspiration

    Coquette-Core

    woman with an updo at paris couture week

    If you really want to commit to the embellished aesthetic, add pearls appliqués to your hair.

    (Image credit: Launchmetric)

    Infuse a bit of the girlhood aesthetic into a simple slicked-back bun by popping a clip-in bow onto a low-hanging braided chignon. You'll want the look clean, crisp, and flyaway free, so it serves as a nice juxtaposition to a frilly accessory. "My go-to product for a sleek bun is the Got2b gel and hairspray," says Saldiran. "Use small rubber bands for a super easy look."

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    Sleek Sophistication

    woman with an updo at paris couture week

    If you decide to opt for a fuss-free, slicked-back bun, play up your beauty look with bold eyeshadow and an intense tightline.

    (Image credit: Launchmetric)

    While we've historically seen the "clean girl" slicked-back bun with a center part, Paris Couture Week appears to be in favor of straight-back buns. This style works well with bang hairstyles, too. Just add some volumizing hairspray to your fringe, and sweep the rest of your hair into a chignon.

    Scunchie Season

    woman with an updo at paris couture week

    While this model used flower pins in her hair, you could also add tinsel, bow clips, or keep your bun plain.

    (Image credit: Launchmetric)

    Easily my personal favorite updo inspiration to come out of Paris is this heavily accessorized ballerina bun. Not only is it incredibly simple to recreate (just grab a scrunchie and some floral pins), but it also instantly elevates an understated outfit.

    Marie Claire Newsletter

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    Halfway There

    woman with an updo at paris couture week

    Lift your face with a snatched ponytail above the ears. I recommend using a pomade stick and boar bristle brush to bring this look to life.

    (Image credit: Launchmetric)

    I've been a wear-my-hair-down girl for my entire life, so I understand that a full blown updo can be a bit intimidating. Enter: the half-up, half-down hairstyle. Slick back all the hair that falls above the ear, and secure it into a bun or ponytail. It's an easy way to get in on the trend (and hair out of your face), without full updo commitment.

    Partless Ponytail

    woman with an updo at paris couture week

    Whether you're running to the gym or going out to dinner, this flipped out ponytail is a viable option.

    (Image credit: Launchmetric)

    Some hair gel and a ponytail are really all you need to recreate this Parisian hairstyle. It works with any hair type or length—and is easy to personalize. Add in little bows, barrettes, headbands, or ribbons.

    All About Edges

    woman with an updo at paris couture week

    Don't feel like you need stick to a center part. Use a rat tail comb to create a custom design atop your head.

    (Image credit: Launchmetric)

    A zig-zag part and swirled edges make a stylish combination—just look at the above street style photo. You'll want some heavy duty hair gel and boar bristle brush to execute this look. But once you have your tools at the ready, it's incredibly easy to pull together.

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    Samantha Holender
    Samantha Holender
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    Senior Beauty Editor

    Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.

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