2017 was an unprecedented year in beauty. Rihanna dropped her debut makeup collection, Fenty Beauty—including 40 shades of foundation that ignited a larger conversation about inclusivity. Kim Kardashian West capitalized on the contoured look she made popular with her KKW Beauty Contour and Highlight Kit. And Tom Ford bottled the scent of fabulosity for a cool 800 dollars. Ahead, 15 Internet-breaking beauty launches that shaped 2017.
In September, Rihanna debuted her namesake makeup line, Fenty Beauty, with a 40-shade collection of foundations that ignited a larger conversation about inclusivity and diversity. In December, Rihanna earned WWD's launch of the year award.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, $34, sephora.com
Kim Kardashian monetized the heavily contoured look she made popular years ago with her KKW beauty collection. Her $48 Contour & Highlight Kits sold out in 2.5 hours to the tune of an estimated $14.4 million.
KKW Beauty Crème Contour & Highlight Kit, $48, kkwbeauty.com
Ouai founder and celebrity hair guru Jen Atkin started 2017 with January's launch of the first ever dry shampoo foam. It looks like a mousse, but acts like a cleanser, and the best part—especially for non-blondes—there's no dusty white scalp residue.
OUAI Dry Shampoo Foam, $28, sephora.com
A limited supply of the $310 fragrance was released in September and sold out in one day.
Tom Ford Fucking Fabulous Eau de Parfum, $310-$804, neimanmarcus.com
Those who missed Pat McGrath Labs' limited run drops throughout the year got a second chance in September when she released a 61-piece permanent collection.
Pat McGrath Labs Complete Collection, $550, patmcgrathlabs.com
The UK run of Gigi Hadid's travel makeup kit on Brit e-tailer Boots.com sold out in less than 90 minutes.
Gigi x Maybelline Jetsetter Palette, $30, amazon.com
Glossier gave fans something for the neck down with Body Hero Duo cleanser and lotion—plus a buzzy nude campaign.
Glossier Body Hero Duo, $35, glossier.com
What came first, the punny moniker or the mask? Either way, Too Face's peel-off sparkle exfoliator sold out soon after its November release.
T0o Faced Glow Job Radiance-Boosting Glitter Face Mask, $42, toofaced.com
Madonna's MDNA Skin line was already a hit in Japan when it launched stateside in September. The secret saunce? A mysterious ingredient called M.T. Parca from four natural springs in Montecatini, Italy, where MDNA Skin gained access to native thermal waters and healing fango clay.
MDNA Chrome Clay Mask, $120, barneys.com
2017 marked the year of peak unicorn obsession. This irredscent polish duo from Nails Inc. kept the trend alive in April.
Nails Inc. Sparkle Like A Unicorn, $15, sephora.com
Frank Body's Glitter Body Scrub is rumored to have racked up a 90,000 person waitlist since selling out in May.
Frank Body Shimmer Body Scrub, $20, urbanoutfitters.com
Huda teased the launch of her 30 shade foundation collection last year and dropped the line in October.
Huda Beauty #FauxFilter Foundation, $40, sephora.com
When the Sweet Peach palette launched in March, 40k customers crashed the site and phone lines at midnight. The power to crash a site is impressive, but phone lines is just the cherry on top of a beauty victory.
Too Faced Peach Eyeshadow Palette, $49, sephora.com
For Henson's second collaboration with M.A.C., the talented actress brought total Cookie Lyon vibes with a deep copper color with gold pearl accents. You can still get your hands on the lipstick but act fast, the limited edition run ends February 2018.
Taraji P. Henson’s VIVA GLAM Lipstick, $17.50, nordstrom.com
We're calling it now, Kylie's soon-to-be-released 30-shade concealer range is set to sell out quicker than you can click "add to cart".
Kylie Cosmetics Skin Concealer, kyliecosmetics.com