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A Definitive Guide to Pronouncing Fancy Beauty Brands

That's tee-air-ee-mu-glare, to you.
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"Erin Toland"
Ever splurged on a luxe beauty product with a fancy brand name you couldn't pronounce? We've been there. The good news: It's nothing a cheat guide can't fix. From L'Occtane to Shiseido, we've narrowed down the brands with most perplexing pronunciations and broken them down phonetically so that you'll no longer have to mutter SK-II under your breath.
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"Erin Toland"
Avene
/uh-ven/
1 of 21
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Erin Toland
Balenciaga
/bah-len-see-ah-gah/
2 of 21
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"Erin Toland"
Bvlgari
/BULL-ga-ree/
3 of 21
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"Erin Toland"
Cauadalie
/kow-deg-lee/
4 of 21
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Erin Toland
Chantecaille
/shan-the-kigh/
5 of 21
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Erin Toland
Ciaté
/see-ah-tay/
6 of 21
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Erin Toland
Givenchy
/jhee-von-shee/
7 of 21
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Erin Toland
Hermès
/er-mez/
8 of 21
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Erin Toland
Issey Miyake
/ee-say-mee-ah-kay/
9 of 21
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Erin Toland
Jurilique
/jer-leek/
10 of 21
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Erin Toland
La Roche-Posay
/la-roush-po-say/
11 of 21
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Erin Toland
Leonor Greyl
/lay-oh-nor-grail/
12 of 21
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Erin Toland
Illamasqua
/ill-ah-mass-ka/
13 of 21
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Erin Toland
L'Occitane
/lox-ee-tan/
14 of 21
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Erin Toland
Ouidad
/wee-dahd/
15 of 21
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Erin Toland
Phyto
/fee-toe
16 of 21
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Erin Toland
Sachajuan
/sah-sha-hwahn/
17 of 21
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Erin Toland
Shiseido
/she-say-doe/
18 of 21
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Erin Toland
SK-11
/ess-kay-two/
19 of 21
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Erin Toland
Thierry Mugler
/tee-air-ee mu-glare/
20 of 21
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Erin Toland
Vichy
/vee-shee/
21 of 21
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