A Definitive Guide to Pronouncing Fancy Beauty Brands

That's tee-air-ee-mu-glare, to you.
"Erin Toland"
Ever splurged on a luxe beauty product with a fancy brand name you couldn't pronounce? We've been there. The good news: It's nothing a cheat guide can't fix. From L'Occtane to Shiseido, we've narrowed down the brands with most perplexing pronunciations and broken them down phonetically so that you'll no longer have to mutter SK-II under your breath.
"Erin Toland"
1 of 21
Avene
/uh-ven/
Erin Toland
2 of 21
Balenciaga
/bah-len-see-ah-gah/
"Erin Toland"
3 of 21
Bvlgari
/BULL-ga-ree/
"Erin Toland"
4 of 21
Cauadalie
/kow-deg-lee/
Erin Toland
5 of 21
Chantecaille
/shan-the-kigh/
Erin Toland
6 of 21
Ciaté
/see-ah-tay/
Erin Toland
7 of 21
Givenchy
/jhee-von-shee/
Erin Toland
8 of 21
Hermès
/er-mez/
Erin Toland
9 of 21
Issey Miyake
/ee-say-mee-ah-kay/
Erin Toland
10 of 21
Jurilique
/jer-leek/
Erin Toland
11 of 21
La Roche-Posay
/la-roush-po-say/
Erin Toland
12 of 21
Leonor Greyl
/lay-oh-nor-grail/
Erin Toland
13 of 21
Illamasqua
/ill-ah-mass-ka/
Erin Toland
14 of 21
L'Occitane
/lox-ee-tan/
Erin Toland
15 of 21
Ouidad
/wee-dahd/
Erin Toland
16 of 21
Phyto
/fee-toe
Erin Toland
17 of 21
Sachajuan
/sah-sha-hwahn/
Erin Toland
18 of 21
Shiseido
/she-say-doe/
Erin Toland
19 of 21
SK-11
/ess-kay-two/
Erin Toland
20 of 21
Thierry Mugler
/tee-air-ee mu-glare/
Erin Toland
21 of 21
Vichy
/vee-shee/
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