This Woman Created a Way to Customize Makeup from Your Phone

The age of app-enabled cosmetics has arrived, and it's amazing.

If you've ever seen a color you love—be it a flower petal or the shirt the shirt your friend has on—and wished you could find a lipstick to match, your time has finally come. Grace Choi, founder of revolutionary company Mink, is working to reinvent the way you experience the makeup counter by allowing you to be the master of your own hues (hallelujah!) with a new app that can pull the exact colors from any photo you've uploaded and turn it into your very own makeup. Just snap, send and wait for your new, custom-created cosmetic to arrive. Watch the video above to learn more.

See more Inventionaries who are changing the way the world works here.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at
Advertisement - Continue Reading Below
More From Makeup