Just in time for Breast Cancer Awareness Month's commencement, Nestlé has come up with an atypical approach to getting people talking.
As part of a new campaign, the Swiss brand put a hidden camera in a woman's hot pink bra to determine just how many times men, and women alike, would get caught staring at her chest as she carried on everyday activities. The premise is sensational for certain, but Nestlé backs it up with a clever tagline: "Your breasts are checked out every day. So when was the last time you checked your own?"
In the video, there were 36 instances in total that found men — as well as women and even a child — sneaking both subtle and blaringly obvious peeks at the woman's ample bosom. But it's not the number that surprises us. It was the looks of a disaproving nature, from individuals of both sexes, that made our blood boil a bit. Don't like it? Don't peep.
Watch the raw footage, below, and become part of the conversation by using the campaign's hashtag #CheckYourSelfie.