This Viral Danish Ad Sends a Powerful Message About Diversity

"Maybe there's more that brings us together than we think."

Last Friday, on Holocaust Memorial Day, Trump made the decision to suspend travel from seven Muslim-majority countries for 90 days, to suspend all refugee admissions for 120 days, and to deny admission to Syrian refugees indefinitely. This dramatic move, coupled with the bad taste that Brexit left in everyone's mouths, makes it seem like the world is forgetting the lessons of history and inching dangerously closer to a global mentality of Us vs. Them.

Which is why commercials like this one by Danish television station TV 2 are so important. Named "All That We Share," the viral video gathers together people who seem to have nothing in common and puts them into separate boxes. Then a moderator asks questions like, "Who was the class clown?" "Who are stepparents?" "Who has been madly in love?" "Who has felt lonely?" and people step out of their boxes and come together. Because once you start to ask questions, you realize we're all a lot more alike than we seem.

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Diana Bruk
Viral Content Editor

My writing has regularly appeared in The New York Times, The Paris Review, Salon, VICE, Guernica, The New York Observer, BuzzFeed, Cosmopolitan, Seventeen, Esquire, Elle, Harper’s Bazaar, and many more publications.

I was previously the Senior News Editor at Best Life Online and the Viral Content Editor in the Newsroom of Hearst Digital Media. My portfolio consists of a vast and diverse body of work that includes personal essays, lifestyle articles, breaking news posts, and viral content. My areas of expertise, however, are Russia, sex and relationships, and mental wellness.