How to Use Instagram's New Checkout Shopping Feature

Today, Instagram rolled out a new shopping feature where users can purchase products directly in the app. Find out exactly how to use it and which brands are participating here.

Street Style - Paris Fashion Week Womenswear Fall/Winter 2019/2020 : Day Four
(Image credit: Edward Berthelot)

While we were all freaking out about the Instagram shutdown the other day, the app was busy rolling out its newest (and most dangerous) feature yet. In an effort to expand its e-commerce platform, Instagram users now have the ability to shop directly in the app. The dangerous part? You're probably going to spend a lot more money than you'd like.

When a product is made shoppable on Instagram, we can now click on it and we'll be directed to a page where there's an option to checkout on Instagram. You know the deal—put in your credit card information once, safely store it, and now you're literally a click away from buying items you find on your feed without leaving the app.

You can see exactly what it looks like, below:

Pink, Text, Product, Font, Material property, Colorfulness, Brand,

(Image credit: Instagram)

Over 20 brands are currently participating in the direct checkout tool:

Inevitably, more companies will start using the feature. In the meantime, let's take advantage of buying that new H&M top we just saw on our feed, shall we?

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Rachel Epstein
Rachel Epstein

Rachel Epstein is an editor at Marie Claire, where she writes and edits culture, politics, and lifestyle stories ranging from op-eds to profiles to ambitious packages. She also manages the site’s virtual book club, #ReadWithMC. Offline, she’s likely watching a Heat game, finding a new coffee shop, or analyzing your cousin's birth chart—in no particular order.