We're nearly through the year, and the sneaker trends of 2023 have been nothing shy of intriguing. While some of the colors we're seeing are similar to those of the trendiest sneakers of 2022, this year is all about honing in on the specific pairs of sneakers that will elevate any look—ones that come in enough colors to satisfy any sneakerhead.
I turned to Charlotte Browning, a sneakers strategist at trend forecasting platform WSGN, and Kendall Becker, the fashion and beauty trends editor at Trendalytics, to make my search a little easier. It turns out that six major sneaker trends and colors have emerged over the past few months.
- It Girl-approved sneakers are those shoes that seem to pop up in every street style photo, regardless of the season.
- Slender, close-to-the-foot-styles like the Adidas Samba have remained popular.
- Ultra-sporty, technical styles that would look equally good on the hiking trail as they would on the streets of New York or Los Angeles are everywhere this season, especially in more playful or unexpected colorways.
- Wear-everywhere sneakers that come in clean colorways like cream, white, and green are taking center stage as we move away from in-your-face chunky sneakers.
- Orange has cemented itself as one of summer 2023’s trending colors, and now it’s coming for your sneaker collection.
- Silver has become the go-to color of the season thanks to collaborations between Wales Boner and Adidas, among others.
- Tan and oatmeal-colored sneakers are popping up as a way to add some versatility to your everyday routine—especially if you're looking for work sneakers.
- Blue is one of the top colors for the Fall season, so it makes sense that blue sneakers are everywhere.
It-Girl Approved Sneakers
"It-girl approved" sneakers lean minimalistic in terms of silhouette and color palette, but that certainly doesn't have to mean all-white," says Becker. She notes that some designer sneaker options, like the Chloe Nama sneaker, are outfitted with elevated details like a textured surface in different color combinations to suit your style.
"Creamy shades, in addition to unlikely color combos, are the key if you're looking to make a statement," Becker explains. Plus, the sneaker has gotten the Midas touch recently thanks to collaborations with brands like Stussy and Aime Leon Dore.
Case in point: If you're looking to emulate the same It-girl style in 2024, look for pale or white sneakers with slight tweaks in their design—subtle color-blocking, an array of textures, or a modern silhouette.
The Fenty x PUMA collaboration continues with the re-invented version of the iconic Creeper sneaker with the all-new Creeper Phatty. They come in three colors but I have this pair of black, white, and brown sneakers. Finally, a bit of Rihanna's style I can actually afford.
These are the official cool-girl sneakers that you can actually find in stock. After selling out over and over again last summer, these black and white versions of New Balance's 550 Sneakers are here to stay. When it comes to styling them, I prefer to lean into the unisex energy—try them with baggy cargo pants, oversized T-shirts, or with a leather jacket!
These best-selling sneakers from Chloé are worth the investment. Available in 10 colorways, they're bound to match the rest of your closet. Plus, the colorway makes styling them surprisingly easy. This navy and cream colorway is great for the office, so team them with a pair of khaki or cream-colored trousers and a T-shirt, or throw on a blazer if your office is more professional.
Customer Review: "Fits true size, very comfortable. Love the look of my new Chloe tennis shoes!" — Nordstrom
The cool dad sneakers to end all cool dad sneakers, the New Balance 99ov6s are here to stay—apologies to everyone who loved them before they became Hollywood's favorite comfy sneaker. The gray color makes for easy styling to boot. Just swap out your white sneakers for this gray option. Pair them with your favorite light-wash straight-leg jeans and a white baby tee for the ultimate Hailey Bieber outfit. Your feet will thank you.
I own (and swear by!) these Nike Blazer Mid '77 High Top Sneakers. They are, simply put, one of the most versatile sneakers that I own. I was inspired to buy them after seeing them on one of my favorite style influencers, who teamed them nearly exclusively with voluminous midi skirts and dresses. I hate that inch of exposed skin between the hemline of your skirt and your foot, and this pair of leather sneakers takes care of that for me in a pinch. Plus, unlike my favorite heeled summer boots, they don't make my feet ache.
Customer Review: "These fit very true to size and were the perfect sneaker for work with an added bounce in the sole." — Nordstrom
"Veja's newest Impala sneaker is here for all of your workout needs. Designed to be worn at the gym rather than running, this versatile pick is lightweight, supportive, and breathable on-foot. As someone who is always looking for a new sneaker to spend the day in, I'm happily obsessed with this pair. Even after wearing them for hours, I never feel them on my feet at the end of the day." — Julia Marzovilla, E-Commerce Editor
Keep it Close
Fashion insiders have long been pulling their sneaker collection inspiration from decades past. Think about the rise of boldly-colored '80s-inspired high-top sneakers. That sensibility shows no signs of stopping in 2023 with the resurgence of 90s-inspired, minimalist options. "The chunky sneaker continues to decline as we see consumer demand shift to alternative styles, including platform sneaker styles," says Browning.
Almost every celebrity has been spotted in this sneaker style, from Harry Styles's "Satellite Stomper" Adidas Gazelles to Kendall Jenner's favorite Samba above sneakers. Shoes from Onitsuka Tiger have also risen in popularity recently and have been spotted on Hailey Bieber and Kaia Gerber. Plus, the Nike Cortez is a longtime favorite.
It's hard to tell from the photo, but the top of these slip-on sneakers from APL are actually just a little bit fuzzy. They're the perfect cold-weather addition to your winter shoe collection.
These are one of those very trendy sneakers that are also very much worth the hype. I own them in both black and white and I wear them in equal measure. They're comfortable, yes, but they also go with everything I own, from mini skirts to denim shorts to trousers. I've found that these are the answer to the perfect office sneaker—they're low-profile and sleek and can be kept clean to the point of looking borderline formal. You can shop them in women's sizes 5 through 15.
Customer Review: "The Adidas Samba Vegan shoes are an impressive blend of comfort and sustainability. The faux-leather upper is surprisingly supple, while the Ortholite sockliner provides a cushioned, plush feel with every step. Retaining the classic Samba silhouette, these shoes are proof that style, comfort, and ethical production can harmoniously coexist. Highly recommended for eco-conscious consumers seeking cozy footwear!" — Adidas
If you're experiencing Adidas Gazelle and Samba fatigue this season, here's a new silhouette for you to consider for a similar look: The Adidas Spezial. Originally designed in 1979, the sportier, soccer-inspired style was popular throughout the '80s. The white-on-white color combination is fresh and the creamy accents can be toned up for fall with brown or darker neutral-toned pieces, and the rubber sole is sturdy and comfortable for all day wear, even if you’re not doing anything athletic.
The Nike Cortez is one of those seasonless sneakers that always look cool. I wear mine with little white dresses to keep the tenniscore look alive, but they work just as well with flared jeans à la Farrah Fawcett. They're sporty by nature, so lean into that when styling. Think: elevated track pants, white tank tops, and track jackets. Or, play up their sweet side with folded-over socks and skirts. No matter how you choose to style them, they just work—and look better with age.
Customer Review: "I normally wear an 11M in women's shoes and I rarely have to size up. The leather feels supple to the point I’m not sure it will stretch out, however, the toe area is cramped. It does look a little like a bowling shoe but I adore them. In short size up about 1/2 a size. Oh, and they don’t make your feet look huge." — Nike
Get into the F1 hype with this pair from PUMA and Scuderia Ferrari. Available in two colors (black and bright red), they're a fun, lighthearted take on the sport sweeping the nation. And, as a personal fan of the iconic Italian team, these have landed on my wishlist.
As slimmer sneakers become more popular, so are futuristic, hyper-sporty options. Rihanna wore a pair of red-and-pink sneakers from Gorpcore-favorite brand from Maison Margiela's collaboration with Salomon. "More outdoor-focused trail styles are driving aesthetics in this space; they've evolved from previous seasons and are updated with a soft, feminine color palette and trim detail," says Browning.
To this point, Salomon recently collaborated on a pair of pastel pink sneakers with Sandy Liang, which sold out instantly and have been a favorite of the fashion set ever since. Black sneakers are popular in this category, too, as long as they have a colorful or metallic accent.
When shopping the ongoing Gorpcore trend for 2023, Salomon, spotted on Bella Hadid and Emily Ratajkowski, are essential brands. Asics sneakers are also popular, as are sneakers from New Balance.
These bright yellow sneakers from Loewe and On are the perfect combination of high fashion and performance. They come in several colors, but this striking shade is my favorite. Plus, On sneakers are beloved by runners and street-style fans alike, so I can all but guarantee that these will cradle your feet in comfort. You can shop them in sizes 36 (usually a US women's size 6) through a 42 (usually a US size 11.5). Style them with an all-white look for maximum summer appeal. Once the fall comes back around, they'll look just as nice with shades like navy, brown, and black.
New Balance's ongoing collaboration with Stella McCartney brought forth this pair of chunky all-black sneakers that I can't stop thinking about. The base of the shoe is made from Adidas's Primeknit material that hugs your feet and keeps it in place as you run (or walk) while the Boost midsole keeps your feet cushioned. The caged detailing across the top, though, adds some serious fashion edge. They’re available to shop in half-sizes and have a pull-tab design for easy wear.
Olive green is having a real moment this season. This pair of mesh-and-leather sneakers from Nike are bold thanks to their chunky silhouette, and the flashy pattern and the two-tone green colorway. The lug-sole design adds grip, which is key if you're walking on icy or rainy ground. These come in men's sizing, meaning that they start in size 6.5 and go up from there. The sizing range goes up to a men's size 12 which translates to a women's size 12.5.
Don't sleep on slip-on sneakers. I see this pair from SALOMON being dressed up with a sweet dress and ankle socks for the season ahead.
So Fresh, So Clean
"Major players in the sportswear industry are putting longevity top of mind," says Browning about the rise of simplistic, often logo-less sneakers. 2023's take on the timeless sneakers takes cues from fashion-forward, preppy sports like tennis and golf. "Consumers are looking for seasonless investment items that can be worn year over year," Browning continues. With this in mind, look for sneakers that come in timeless colors like white or green.
As far as brands, look for brands with a history of expertly combining sporty aesthetics with wearability, such as Rothy's and Superga. For a sneaker that fits the trend and can be used for working out, turn to brands like ON and P448.
Kelly green laces are the star of the show when it comes to this pair of white sneakers from GANNI. The fan-favorite brand never misses.
If you're looking for a pair of sneakers that is chunky without being too big on your feet, look no further than this option from cult-favorite brand Pedro Shoes. They're perfectly priced at just under $100 and are available to shop in women's sizes 35 (typically a US size 5) through 40 (typically a US size 9.5). They don't come in half sizes, sadly, but they do come in three neutral colorways. First-time shoppers also can score a 10 percent discount.
Rothy's shoes are having a bit of a moment online right now (we love both their ballet flats and their Mary Jane-style shoes) but these fresh white sneakers nabbed my attention while browsing the site. Durable yet comfortable with no breaking-in period, they're also machine washable (a major bonus in my book) and made from recycled plastic bottles. They're available in several other colors besides this bright white version, including all-black, a light purple, and an off-white cream color with brown accents.
Customer Review: "I debated getting these for months and finally gave in. I should've gotten them sooner! They fit perfectly, nice soft insole. I sized up a half-size from what I got in the slip on sneaker and they're perfect. Normally I get some rubbing on the heel while breaking in the slip-ons, but there were ready to go from day 1." — Rothy's
"I swear by these Superga sneakers. I've worn them since high school—not the same pair, but they do last for ages. My reasons for loving them are plentiful: They're comfortable, great for wearing to the beach if you hate sandals, are elevated enough to be worn with a sundress, are easy to clean and lightweight to pack in a weekend bag, and don't cause blisters even when I wear them right out of the box. They also come in tons of colors, including this spiffy white option and a navy colorway that my mom has relied on for almost 20 years. Plus, at just $69, it's well worth it for you to invest in more than one pair." — Julia Marzovilla, E-Commerce Editor
Customer Review: "Love these sneakers! They go great with so many outfits. That’s why I had to get a second pair. The quality is good too. I've washed them several times and they go through the wash well. As for size, they were true to size for me." — Superga
P448 makes some of the coolest, under-the-radar sneakers—like this lived-in-looking pair. If you're someone who's hard on the sneakers you love, this option is great because you don't have to worry about them looking beat up over time. The brushed suede look on the toe and heel gives them a relaxed look from the get-go, while the elasticated ankle design will do away with any awkward gaping.
Adidas Original's collaboration with Sporty & Rich continues with this pair of Kelly green and white canvas sneakers. The sneakers are emblazoned with both brand's logos on both the side and perfectly placed on the back tab.
Stuart Weitzman's range of sneakers is just as chic and wearable as their selection of heels. The new category from the brand is full of versatile and paired-back silhouettes that can take you from the office to the bar.
Orange You Glad?
Consider an orange sneaker if you want to step out of your color comfort zone this summer (begone, essential black sneakers!). The shade is one of Browning’s top picks for the season ahead. The hue is used “as a monochromatic palette and also paired well with more mellow vintage shades,” she says.
Sporty brands like APL and HOKA have produced full-on neon orange running sneakers for summer, while other brands, like Reebok or Birdies, have opted for orange finishes on their sneakers.
These top-rated running shoes from internet-favorite brand HOKA are best-in-class for a reason. They come in tons of bright colors, are available in women's sizes 5 through 12 (including half-sizes!), and have hundreds of five-star reviews. This pair in particular proves that orange looks best when paired with other equally-bright colors like purple and blue, but they look just as nice with all-white ensembles—you'll for sure be the boldest runner at the gym. The cushioned sole absorbs impact with every step so you feel like you're floating as you move.
Customer Review: "Very comfortable. So comfortable that I feel like I'm walking on air. I wear these when I take my dog on walks. These shoes, by far, are the BEST shoe I've ever owned!!!" — Nordstrom
APL's best-selling TechLoom Bliss sneakers are great because you don't have to mess around with fussy laces—and because they come in this neon orange colorway. It might be best to opt for something other than your favorite pair of black leggings with this option, but you can always lean into the bright factor and style with other colors, or with light-wash jeans. They come in sizes 5 through 11 (including half sizes!) and are 100 percent vegan.
Customer Review: "This is my 3rd pair. They’re so comfortable for everyday wear. I stand on my feet for 8-10 hours daily and these shoes make it feels like I’m standing on clouds." — APL
You can never go wrong with Converse shoes, and this on-trend orange-and-white pair is proof. A 2023 refresh of the classic high-top sneaker, this peachy option is sure to put a smile on your face. The silhouette is pretty tame and close-fitting, so I would recommend going all-out when it comes to your other footwear accessories, like socks or tights. Or, let the orange tongue be the star of the show and keep the rest of your outfit simple—a white T-shirt and a denim jacket.
There's no second place when you rep silver sneakers for fall 2023. Silver shoes have been trending for the season, and picking up a pair of sneakers in the hue is the most excellent way to make it work in your wardrobe. Key collaborations to shop include Wales Bonner, Adidas, Cecilie Bahnsen, and ASICS. However, brands like Sam Edelman and ALLSAINTS have also thrown their hats in the ring with under-$200 styles that offer a similar vibe.
These are *the* silver sneakers that kicked off the trend, no pun intended—the newest and flashiest iteration of Adidas and Wales Bonner's ongoing collaboration. Undeniably one of the hottest shoes of the summer (and fall!), these sleek Sambas are the perfect way to spice up your all-black outfits. You can shop them now on Farfetch or on sites like StockX if you’re lucky enough to grab them in your size. I personally find that Sambas run on the larger side.
These all-silver shoes from editor-favorite brand ALLSAINTS are ideal if you’re never not trying to make a statement with your footwear. Available in this colorway or an equally-flashy gold option, they are available to shop in sizes 5 through 11 with no half-sizes. Reviewers even note that they’re very comfortable to wear all day, but note that they had to size-up by one size to make them work and that they’re better for those with thinner feet due to the stiffer leather material.
This best-selling low-top sneaker from Sam Edelman comes in either silver or gold. Made from super soft leather and with an added platform for a touch of height, they’re designed to be worn all day in comfort. Better yet, reviewers love them because they don’t require any breaking in. However, they do note that these sneakers tend to run a half-size large. They’re also perfect for shoppers who have wider feet. Shop them now in sizes 5 through 12 including half-sizes.
Golden Goose are beloved for their metallic or glittery finishes, and this brand-new pair from the brand is no different. Definitely a sportier silhouette from the brand, this silver leather option is inspired by sneakers you would wear in a Track and Field competition. They're sleek and look like they would fit in on an '80s movie film set or the streets of cities like New York or Paris. If silver isn't for you, feel free to shop them in a variety of other colors including black or blue.
Go for the silver this season with this pair of high-top sneakers from Coach. Bold and in-your-face, I would style them with otherwise neutral accessories or pieces. Make them the star!
The grip that Prada has on me right now will clearly never go away. This pair of bedazzled sneakers from the brand packs next-level glamour into even the simplest of outfits.
The New Neutrals
Not all simple shoes need to come in shades like black or white—there is an entire spectrum of tan, oatmeal, and brown shades for you to shop this season. From blockbuster collabs like the ones between Staud and KEDS and Reformation and Veja, respectively, to low-key options from Vans and Veronica Beard, trying the shade for yourself has never been easier.
Sneakers from ON are the official cool-girl sporty shoe. They're low-profile and come in just about every color. This tan iteration is the perfect alternative to wearing white sneakers, especially when you spend so much time running around.
Surprise, I love these sneakers from The Row. They're sneakers for people who don't are in love with ballet flats but want more coverage and are made from a beige canvas material. They come in a few other colors as well, like black, white, and cream.
"I actually own this pair of sneakers from Keds and STUAD and can personally attest to how comfortable they are in real life. They come in two colorways (I have the black-and-white version) and are seriously like clouds on my feet. I was worried they would skew too preppy given that they’re named The Court Shoe, but they’re cool enough to wear with dresses or jeans. I’ve found that they run true to size (I have small feet) and they’re wide through the toe box for added comfort. No blisters and no rubbing!” — Julia Marovilla, E-Commerce Editor
Even if you’re not normally a fan of animal print anything, this pair of sneakers from Veronica Beard deserve a spot in your collection. The cheetah print on the side is fairly subtle so you can get away with wearing them in more formal settings. The tan and brown colorway will look great with brown or burgundy looks in the fall and winter or with a summery white dress come spring. That’s the best part about having an off-white pair of sneakers. They have year-round appeal.
Your normal pair of Van sneakers just got a chic update courtesy of this cord fabrication. These still have all of the makings of the best-selling sneakers you know and love— I’m talking about the sturdy rubber sole, the supportive insole, and the effortlessly-cool vibe, of course—but with a high-fashion upgrade that works with just about any outfit. I would keep the fall vibes going by wearing them with leather pants or a ledather jacket and a comfy cableknit sweater.
It seems 2023 is the year of the colorful shoe. Blue sneakers specifically popped up at Off-White and Heron Preston for Fall/Winter 2023, with the shade appearing in other ways (bags! Dresses! Jackets!) at brands like Fendi and Jil Sander. Ahead, shop blue sneakers from brands like Zara, New Balance, and Cariuma.
These suede kicks from Zara sit somewhere on the spectrum between blue and green, but I'm not mad about it. From the slender silhouette to the luxe-feeling soft fabrication, they look way more expensive than they actually are at just under $100. They’re available in sizes 6 through 10 with some half-sizes coming soon. If you’re a fan of colorful footwear no matter the shade, you can shop them in hues like orange, taupe, and an icier version of this blue option.
Cariuma makes some of the very best sneakers on the market, bar none. Not only are they sustainably made, but they're cool, too. This pair alone comes in 17 shades (and two different blue hues). They've racked up nearly 8,000 five star reviews are beloved for their cushioned sole and versatility. "I am replacing all of my uncomfortable dress shoes with shoes that are good for my feet and the environment," wrote one reviewer. "These are cute and comfortable!"
Customer Review: "I like these sneakers so much that I now own six pairs. That’s all I wear anymore; love the fit, love the colors. I even have the polka dots, which I get tons of compliments!" — Cariuma
Pumas are having a bit of a comeback. The brand has tapped newcomers like Zaya Wade and Iris Apatow for their recent campaign, and have worked with Dua Lipa and Cardi B in the past. This pastel blue suede pair is a bit more elevated compared to your leather sneaker options, but the fabrication also means that they can be a little harder to take care of, especially if they get wet. Better keep this pair on hand as a work sneaker (the pale shade can work with tons of other neutral colors).
Customer Review: "Comfy, amazing color, I love these and will purchase another fun color." — PUMA
On days when you can't decide if you want to wear high-tops or low-tops, choose this pair from Reebok. They sit right in the middle.
Meet The Experts
Experienced in luxury editorial, trend forecasting, and strategic consulting, Kendall is currently the Fashion & Beauty Trends Editor at Trendalytics as well as a freelance writer for Refinery29, The Zoe Report, LuisaViaRoma, WhoWhatWear, and Coveteur. Prior, she was the Assistant Fashion Director for Women’s RTW at Bloomingdale’s and contributed to global trend forecasting agencies. Plus, she’s a fashion media personality and expert that’s been featured in ABC, Cheddar News, Harper’s BAZAAR, GQ, Bustle, Sourcing Journal, Brides, and Vice.
Working at the intersection of sport, design, and culture, Charlotte brings over 10 years of industry experience to WGSN from professional sport, marketing, and product creation. Her multidisciplinary background provides a valuable, bespoke lens as an active trend forecaster and strategist.
As a professional athlete, Charlotte worked with several sportswear brands, including New Balance and Hoka One One. Before joining WGSN, Charlotte worked in colour design and material development at Arc’teryx Equipment.
Passionate and curious, Charlotte’s participation in sport and the design industry extends outside of work, inspiring and informing her trend intelligence content.