GapStudio Landed Gwyneth Paltrow and Apple Martin for Their First Fashion Campaign Together

The Fall 2025 collection will be available to shop on October 2.

Gapstudio Fall/Winter 2025 campaign
(Image credit: Gap)
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When Zac Posen joined Gap as creative director last year, I was very curious about what he had cooking at the brand's Northern California HQ. One of his first moves was the launch of GapStudio, a red carpet-friendly-but-still-under-$250 collection favored by celebrities like Anne Hathaway, Demi Moore, and Cynthia Erivo. For his next act, the EVP and Creative Director of Gap Inc. is calling on some more famous friends—two mavens of Los Angeles cool-girl style that, shockingly, haven't posed for a campaign together—to unveil his latest designs.

Gwyneth Paltrow and her daughter, Apple Martin, star in GapStudio's Fall/Winter Collection 03 campaign, which explores the idea of a shared closet (one full of Gap, of course) that spans generations and supersedes seasonal trends. Photographed by Mario Sorrenti, the images touch on the ‘90s New York inspiration inherent throughout the clothes themselves. There's also a short film directed by LOOK & Julian Klincewicz in which the iconic mother-daughter duo discuss their personal styles and how both have evolved.

GapStudio

A shot from the new GapStudio campaign.

(Image credit: Gap/Mario Sorrenti)

The 38-piece Fall 2025 assortment, which will be available on Gap's website starting October 2, mixes '90s-era minimalism with the romanticism and femininity of the '60s. It toes the razor-thin line between nostalgia and modernity, playing into the heritage label's strengths as a wardrobe builder for the ages.

There are glimmers of Paltrow's classically refined style in the cotton-poplin pussy-bow blouses, while her daughter’s spirit shines through in the sculptural denim dresses and mesh tops made for layering. Then, there are the pieces that sit somewhere in the generational middle ground, such as the perfectly tailored satin slip dresses and the supremely cozy-looking wool coats.

GapStudio AW25

Paltrow and Martin pose in Gap's new GapStudio collection.

(Image credit: Gap/Mario Sorrenti)

As a longtime Gap shopper born to a Gap superfan, this collection hits close to home. I vividly remember my mother instilling into me the importance of the perfect crisp button-down shirt and jeans. (Hers were often from the all-American retailer.)

I'll be running to shop this part rebellious, part classic Gap line. There are pieces I would buy for myself, but then others that I would steal from my mom and make my own—not too far off from what Paltrow and Martin envisioned.

Julia Marzovilla
Julia Marzovilla
Fashion E-Commerce Editor

Julia Marzovilla is the Fashion E-Commerce Editor at Marie Claire, where she reviews the latest launches from fashion and beauty brands, finds the best on-sale items around the internet, and interviews experts to find the best products in any category to share with her readers. She also creates shopping guides that span every vertical on the site as an expert in everything from the best laptop bags to the best laser hair removal devices.

In her near decade of experience, Julia has both written for several top outlets in the E-Commerce space and worked at major fashion labels. Prior to joining the Marie Claire team, she contributed similar shopping stories to sites such as Bustle, InStyle, The Zoe Report, Who What Wear, and worked as the Trending Fashion and News Writer STYLECASTER. You can find her across the internet at @JuliaMarzovilla. In real life, you can find her creating shopping guides for her friends, cooking or baking in her too-small kitchen, or buying tickets for the next time Harry Styles is in town.

Julia has a Bachelor’s degree in English with a minor in Journalism from Loyola Marymount University in Los Angeles, California. She lives in New York City, her hometown.