Hailey Bieber Wears the Viral Scarf Top Trend With Nothing But Floral Underwear

It's truly her most pantsless outfit yet.

Hailey Bieber wearing a scarf top and underwear for a rhode blush campaign
(Image credit: @haileybieber/Sean Thomas Photo)

It's not just thrifty fashion lovers who are twisting, tying, and DIY-ing shawls into shirts. Hailey Bieber is also wearing the viral scarf top trend that creates a strapless shirt out of a bandana. And because she's Hailey Bieber, a certified beauty mogul with an affinity for going pantsless, she's wearing it with nothing but underwear.

Reminding her followers that the debut Rhode blush is finally available for purchase on Thursday, June 20—as if beauty lovers trying summer's blush trends could forget—Bieber shared snaps from a down-to-earth photoshoot on Instagram. The outdoor shots, taken by Sean Thomas and styled by Dani Michelle, feature Bieber standing in golden hour light, dressed in a blue and white floral scarf top grazing her pregnant belly. (She's expecting her first child with husband Justin Bieber, in case you somehow missed it.) Underneath, she wears a pair of flower-printed briefs. To top it all off, she has her megawatt eternity ring and a coquette ribbon hair clip by Emi Jay.

Hailey Bieber wears the scarf top trend with nothing but underwear outside for a rhode photoshoot

Hailey Bieber sent her followers a reminder about Rhode's upcoming blush launch in nothing but a floral scarf top and matching briefs.

(Image credit: @haileybieber / Sean Thomas Photo)

"[J]ust cute things," Bieber captioned her photos with a handful of butterfly and heart emojis. The only item credited in her look was the pretty pink blush on her cheeks—the one that she formulated for over two years at Rhode. "[W]earing @rhode blush in piggy, launching tomorrow 9am pt," she added.

Artfully tied scarf tops are more than "cute things." They're a trend that started surging in 2021, with help from viral TikToks instructing viewers how folding a scarf just so can create a one-of-a-kind shirt. Creators tried the look with everything from thrift store finds to Hermès silks. Unlike the app's overly casual idea of an easy summer work outfit, these videos' real-life practicality have had an offline effect. In the intervening years, brands have picked up the thread by designing ready-made bandana tops and oversize, foldable scarves alike.

Hailey Bieber wearing a ribbon headband and rhode's blush

In close-ups, Bieber is wearing Rhode's Pocket Blush in the shade Piggy, plus a coquette ribbon headband.

(Image credit: @haileybieber / Sean Thomas Photo)

Bieber chose to advertise her new blush with all the hallmarks of her personal style, before and during pregnancy. The model is known for her love of oversize tops and teeny tiny bottoms—or none at all. Events from Coachella to Rhode activations are her stage to make case after case for the pantsless trend, a favorite in a celebrity circle including Kendall Jenner and Dua Lipa.

Hailey Bieber has proven her favorite silhouettes are perfectly functional as maternity apparel, too. Since revealing her pregnancy earlier this spring, Bieber has worn everything from maternity crop tops and a vintage biker jacket (for a concert), to strapless maternity suits (for a day at Rhode HQ) to sweatshirts and microshorts (for a very relatable Instagram post about her lower back pain). In another pregnant selfie, she wears what looks like a shorts jumpsuit with an oversize jacket. Her latest post shows she's not backing down from what she likes to wear as her maternity style era rolls on. In fact, she's doubling down.

Hailey Bieber wearing a green sweatshirt and black microshorts on Instagram

Bieber has kept up her affinity for microshorts even during pregnancy. Last week, she talked about the realities of carrying her child while posting in tiny black maternity shorts.

(Image credit: Courtesy of Hailey Bieber / Instagram)

Below, shop scarf tops—and scarves that can be tied into tops—with Bieber's same undone ease.

Shop Scarves Inspired by Hailey Bieber

Halie LeSavage
Senior News Editor (Fashion & Beauty)

Halie LeSavage is the senior fashion and beauty news editor at Marie Claire, where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping (naturally). In over seven years as a professional journalist, Halie’s reporting has ranged from fashion week coverage spanning the Copenhagen, New York, Milan, and Paris markets, to profiles on industry insiders including stylist Alison Bornstein and J.Crew womenswear creative director Olympia Gayot, to breaking news stories on noteworthy brand collaborations and beauty launches. (She can personally confirm that Bella Hadid’s Ôrebella perfume is worth the hype.) She has also written dozens of research-backed shopping guides to finding the best tote bags, ballet flats, and more. Most of all, Halie loves to explore what trends—like the rise of doll-like Mary Janes or TikTok’s 75 Hard Style Challenge—can say about culture writ large. (She justifies almost any purchase by saying it’s “for work.”) Halie has previously held writer and editor roles at Glamour, Morning Brew, and Harper’s Bazaar. Halie has been cited as a fashion and beauty expert in The Cut, CNN Underscored, and Reuters, among other outlets, and appears in newsletters like Selleb and Self-Checkout to provide shopping recommendations. In 2022, she was awarded the Hearst Spotlight Award for excellence and innovation in fashion journalism. She holds a Bachelor’s Degree in English from Harvard College. Outside of work, Halie is passionate about books, baking, and her miniature Bernedoodle, Dolly. For a behind-the-scenes look at her reporting, you can follow Halie on Instagram and TikTok.