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    Rihanna's Spicy Savage x Fenty Lingerie Campaign Is the Ultimate Valentine's Day Mood Board

    Happy V-Day to Rihanna and Rihanna only.

    Kelsey Stiegman's avatar
    By Kelsey Stiegman
    Published 23 January 2025 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

     Rihanna celebrates Fenty Beauty & Fenty Skin at Goya Studios on February 11, 2022 in Los Angeles, California
    (Image credit: Getty Images)
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    Happy Valentine's Day to Rihanna and Rihanna only. The mogul has kicked off the February festivities early this year, bringing a bit of much-needed love to a gloomy January.

    Earlier this month, she launched a brand new V-Day collection at her lingerie brand Savage x Fenty. Perfectly on-theme for the season, this collection is romantic as hell, featuring rose motifs and a whole lot of lace. As always, Rihanna herself starred in the coinciding campaign—alongside real-life couples, like Love Island's Serena Page and Kordell Beckham.

    The resulting photos are enough to get anyone hot and bothered (or at least very excited to buy some new lingerie). Today, a set of new images dropped, showing Rihanna sprawled out on a pile of multicolored roses. She wore the brand's Les Roses Lace Teddy—a $45 style that's embroidered with crimson blooms—and styled it with even more sultry Savage x Fenty merch.

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    rihanna wears lingerie in Savage x Fenty 2025 valentine's day campaign

    Rihanna models Savage x Fenty's new Valentine's Day teddy.

    (Image credit: Savage x Fenty)

    Les Roses Lace Teddy

    Savage x Fenty Les Roses Lace Teddy
    $44.95 AT SAVAGE X FENTY

    Beyond the floral motif, the primary theme for this campaign was in 1940s-era pin-up style. In earlier images, Rihanna wore her hair in retro victory curls to model a bright red bra set. In these newly-released pics, however, the pop star channels another sultry trend of the era: thigh-high stockings.

    Underneath her thong-style onesie, Rihanna wore a black lace garter belt connected to a pair of black, sheer hose. The style was fairly, standard, save for a rose detail that stretched up the back, for a new take on the classic seamed look.

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    rihanna wears lingerie in Savage x Fenty 2025 valentine's day campaign

    She models Savage x Fenty's Buy Me Roses Thigh-High Stockings.

    (Image credit: Savage x Fenty)

    Aptly dubbed the Buy Me Roses Thigh-High Stockings, these $19.95 tights are pretty affordable for anyone who's still shopping for their Valentine. Rihanna's all-black style is sold out, unfortunately, but the pale pink iteration is still available on the Savage x Fenty website.

    Buy Me Roses Thigh-High Stockings

    Savage x Fenty Buy Me Roses Thigh-High Stockings
    $19.95 AT SAVAGE X FENTY

    Well, I know what I'll be asking for this Valentine's Day...

    Marie Claire Newsletter

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    Rihanna
    Kelsey Stiegman
    Kelsey Stiegman
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    Contributing Fashion Writer

    Kelsey (she/her) is a freelance fashion editor and writer. At Marie Claire, she provides witty celeb style commentary, unpacking the style choices of stars like Zoë Kravitz, Dua Lipa, Selena Gomez, and her fashion superhero, Rihanna. When she’s not tracking the personal style of Hollywood’s elite, Kelsey also covers designer collabs and industry news.

    Before taking her talents to Marie Claire, Kelsey was the Senior Fashion Editor at Bustle, where she oversaw the site’s fashion coverage. Prior to Bustle, she came from a six-year stint at Seventeen. In her freelance era, Kelsey contributes to publications like InStyle, Cosmopolitan,and more. Follow @klstieg on Instagram for 'fit pics and travel recommendations.

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