Courtesy of Softwear
With the concept of "wearing jeans" completely thrown out the window—I personally have already hit day 30 since I have last worn a pair of denim–it's time to get a little more creative with our new normal daily attire. We're ditching the classic gym-class-gray oversized sweatpants and reaching for more exciting tie-dye sweatsuit sets and colorful cotton pullovers. Today, loungewear is not just limited to your S.O.'s old college crewneck, as much as we may love our worn-in grungy hand-me-down tops. Loungewear has developed into a full-blown fashion category, from matching sweat sets to the best cozy cashmere pieces and tons of fun pajamas so cute you might take them for a spin outside the house (once we're allowed). Our edit of the best loungewear brands will introduce you to
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1
Daily Sleeper
Started by two former fashion editors who were on the mission to create dreamy sleepwear, Sleeper has everything from feathers to ruffles and the softest linens around, Sleeper is lounge-ready and future summer party approved.
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2
Tribe Kelley
Brian Kelly and his wife Brittany started Tribe Kelley in 2014 from the back of Florida Georgia Line's tour bus. The newest addition to their collection are their "Butter Sweatpants". These over-washed sweats are intended to be so soft they're actually like butter, baby.
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3
Lunya
Have you ever woken up in the middle of the night being choked by your tank top or have your panties riding up into a no-no zone? Lunya is here to save you from all that tossing and turning. They have developed their own fabrics with straps that don't fall down, briefs that won't slide up and silky sets that are breathable and won't be ruined in the washer.
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4
Oyun Studio
After working in the fashion industry for 20 years, Sanaz Gera started Oyun, an elevated and ethically made loungewear brand. From Oyun's popular ribbed-knit skirt to the tunic hoodie the entire collection is made from natural fibers and can be mixed and matched, making for the ultimate travel uniform.
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5
Leimere
Affordable cashmere? Say no more. Leimere Cashmere creates cashmere-infused knit separates and sets that are meant to be lived in. Leimere is able to supply their customers with the lux and comfy loungewear they are looking for by being a direct-to-consumer brand. Take a look at some of their best sellers like Mykonos Set; $125 and the Baja Tee; $48.
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6
LHLL (Little High, Little Low)
Rebecca Ravenna founded Little High, Little Low after her love for vintage fashion and music. LHLL offers effortlessly cool basics that are all made to look and feel authentically vintage. Check out the Bowie Hoodie, $174; the LHLL Crops; $98; (a consistently restocked crowd favorite) and the collection of vintage music tees that are all meticulously sourced and chosen by Rebecca herself.
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7
Eberjey
Eberjey started as a lingerie brand but has since grown into a well known lifestyle brand that sells sexy, cozy and timeless pajamas, loungewear and swim. Their loungewear consists of collections like the Georgia collection that is sophisticated and cozy or the Finley collection that is both effortless and sexy. (I just placed my own order of the Finely Top & Shorts and am patiently waiting it's arrival!)
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8
Babaà
Made in Spain, Babaà makes premium knitwear for women and kids. All of Babaà's colorful and comfy knitwear is made from 100 percent natural materials all sourced from local herders and farmers. Their designs are brought to life by local Spanish craftswomen who create silhouettes that are boxy, relaxed, timeless and will stay with you season after season.
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9
Joah Brown
Inspired by her husbands oversized wardrobe, founder Joah Brown wanted to start a leisurewear brand for women that was comfortable and modern. Based in Los Angeles, Joah Brown makes sexy and trendy lounge and streetwear. Check out their Empire Joggers, $128; Boyfriend Tanks, $68; and other loungewear pieces all in cool, modern neutral colors.
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10
Entireworld
Former menswear designer for Band of Outsiders, Scott Sternberg wanted to create a new brand that was designed for both men and women that sold solely basics. Entireworld is described as "the stuff you live in", from everything like tanks, undies, socks, sweats and dresses Entireworld is everything you need to lounge in and bonus, it's bursting with color at the seams.
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11
Softwear
Softwear is a female-owned company that is making quality basics that are sustainably made right here in New York. Softwear uses a combination of natural fibers and non-toxic materials to make a fabric that eliminates any of that annoying pilling and allows one to feel like you're wrapped in a cloud.
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12
Olivia Von Halle
With her love of Coco Chanel's own silk pajamas, Olivia von Halle launched the 'Lila' her first pajama set in 2011. Since then the brand has grown into a lifestyle brand that consists of everything glamorous and girly. From her famous silk-satin pajamas, to dresses, to eye masks, all of von Halle's silky collections are so comfortable and lavish you'll want to wear them everywhere – not just the bedroom.
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13
Naked Cashmere
Naked Cashmere is an eco-friendly cashmere brand that produces a variety of loungewear styles. Their company focuses on making the best environmentally friendly products for their customers all at an affordable price. Check out some of their new styles from their spring collection like the Erin Cami; $105, and the Ali Shorts; $125; all made from 100 percent recycled cashmere!
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14
ERES
From beachwear to lingerie, separates to sleepwear Eres is a French brand that that has been creating beautiful silhouettes for years. Eres' home-wear designs are no different, their collections consists of silk pajama sets, cashmere leggings and satin camisoles all worn with a sense of ease and elegance intrinsic to every chic French girl.
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15
Les Tien
Les Tien is collection of straightforward basics made for both men and women. Les Tien is an L.A. based brand crafting everyday basics in almost every color-way like their Crop Zip Hoodie, $275; Mock Neck Raglan $177; and their Classic Sweatpants, $146. Celebrities like Rosie Huntington-Whitely, Kylie Jenner, Kendall Jenner, and Sofia Richie have been seen all around L.A. rocking Les Tien.
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16
Hanro
The Swiss lingerie brand Hanro has been producing lingerie and sleepwear for men and women since 1884. With years of experience under their belt the brand continues to focus on quality fabrics and classic styles with each collection. Whether it's lingerie or loungewear, robes or tops Hanro products are always made with the highest quality materials, that are described as "pure luxury on the skin".
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18
The GREAT
Founders Emily Current & Meritt Elliott debuted THE GREAT in 2015 with the shared fixation of everything western and girly. The GREAT is known for their weekend casual designs, from their Cowgirl Cardigan, $395; Patchwork Sweatshirt, $185; and Cropped Sweatpants, $185; all their pieces show their playful take on a modern Annie Oakley.
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19
Los Angeles Apparel
Los Angeles Apparel is a brand full of comfortable basics for both men and women. With a range of products from sweat-sets all the way to scrunchies, Los Angeles Apparel is your one stop shop for everything lounge.
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20
Lou & Grey
What are you looking for when searching for loungewear?? Lou & Grey knows everything about softness and fabrics and believe it or not they can show you exactly what you're looking for while you're trapped at home!! Take a look at The Feel Guide and Lou & Grey will direct you in the right direction of the fabric you are searching for...from fuzzy, bouncy, airy, silky, cozy, plush, buttery and textured.
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21
LESET
LESET is an L.A. based loungewear brand that refuses to give up style for comfort and ease. Pieces like their Stretch Jersey Wide-Leg Pants, $198; and coordinating Stretch Jersey Bralette, $72; is exactly what I wish I was wearing right now. LESET keeps their collections comfortable and ideal for lounging, all at an accessible price point for everyone!
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22
Splendid
Splendid is the one-stop-affordable-shop for everything super cozy and comfortable from apparel, accessories and more. Splendid is another longstanding L.A. based brand that provides their customer with wear-anywhere pieces. Take a look for yourself at their Tie-Dye Shop and Super Soft Collection and load up on all the essentials you need.
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23
Set Active
Leggings that fit your body like a glove with coordinating tops and unisex sweatsuit sets, Set Active is here to put the comfort, function and style into your new normal. In an an array of solid neutral colors that will match your at home routine whether it includes something productive or lounging around from couch to couch.
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24
Ninety Percent
Ninety Percent is a sustainable new loungewear brand bringing you beautiful basics in a new way. Ninety Percent vows to distribute 90 percent of it's profits between those who make each of their collections and four charities that their customers can decide on. Elevate your basics with their Organic Funnel- Neck Sweater, $111; or a Ribbed Organic Cotton Midi Dress, $93; and put some life back into your sustainably conscious wardrobe.
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25
TSE
TSE (pronouced "say") produces high quality women's cashmere ready-to-wear and loungewear. Some of TSE's most classic pieces are their cashmere/silk turtlenecks, cashmere hoodies, and cotton t-shirts. All of TSE products are never produced in large quantities, which helps their brand focus on craftsmanship and details of each piece. Take a peak at this chic Cashmere/Silk Cardigan, $445; and their best selling Silk-Cashmere Rib Turtleneck, $435
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26
Zulu and Zephyr
Australians know how to do laid-back and effortless style and this brand is no exception. Created in Bondi Beach, Australia, Zulu and Zephyr is making luxury knitwear, casual denim and their signature swim. Check out their soft and chunky pullover sets perfect for lounging around or going to the beach.
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27
Paper Label
Paper Label started as a woman owned loungewear brand, in Vancouver, Canada. Their mission was to make loungewear that was cozy, eco-friendly and able to move you from day to night. Shop Paper Labels tops, bottoms, jumpsuits, sweaters and more all made from their own "TENCEL" jersey fabric that feels as "soft as silk".
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•••
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Taylor Ayers
Taylor Ayers is fashion editor at Marie Claire covering the new editorial fashion trends, looks, and contemporary styles.
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