LVMH, the luxury conglomerate which owns brands like Louis Vuitton, Guerlain, Dior, and Givenchy, among many others, is doing its part to combat the novel coronavirus outbreak. Today, the company announced that it will use its perfume factories to manufacture hand sanitizer.
"LVMH will use the production lines of its perfume and cosmetic brands ... to produce large quantities of hydroalcoholic gels from Monday," the company said in a statement on Sunday. "These gels will be delivered free of charge to the health authorities."
"Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus," reads the company's press release.
The CDC recommends washing your hands to reduce the spread of COVID-19, but if soap and water are unavailable, hand sanitizer with at least 60 percent alcohol can also be effective.
At this point, it's unclear if the company's beauty lines will be affected by the shift in production.
LVMH's announcement comes as restaurants, movie theaters, nightclubs, and shops in France were ordered to close following an exponential increase in confirmed COVID-19 cases.
"I have decided to close all non-essential locations, notably cafes, restaurants, cinemas, nightclubs and shops," Prime Minister Edouard Philippe said. "We must absolutely limit our movements."
As of Sunday, the number of confirmed cases in France has surpassed 5,420, with 127 deaths.