Pump One

PumpOne
is pleased to announce a partnership with Starwood Hotels Resorts
Worldwide's new lifestyle brand, aloft hotels. Starwood
Hotels Resorts Worldwide, Inc. (NYSE:HOT) and its much anticipated new
lifestyle brand, aloft hotels, today announced an industry-exclusive
partnership with PumpOne.

Starwood Hotels & Resorts
Worldwide, Inc. (NYSE:HOT) and its much anticipated new lifestyle brand, aloft
hotels, today announced an industry-exclusive partnership with PumpOne. The
partnership—designed for the tech-savvy aloft hotel guest—is the new tWist in on-the-road fitness
programs.

aloft hotels, Starwood's eighth hotel lifestyle brand, opens its doors to
guests this summer. All aloft hotels feature re:charge

—a purpose-built

fitness facility with state-of-the-art equipment from Life Fitness ®. The 650

square foot space is designed to combine fitness and fun.

PumpOne provides convenient, customizable workout programs for use with image
and video-ready handheld devices such as the iPod, iPhone, Blackberry, Treo and
others. Created in 2005 by Craig Schlossberg, a pioneering software engineer,
and Declan Condron, an exercise physiologist and exclusive New York personal trainer, PumpOne designs
personal training programs which make it easy for guests to take their routines
with them when they travel on the road.

"Our guests tell us that fitness is a priority and that while traveling,
it can be challenging to stay on track" said Robin Korman, Vice President
of Marketing for aloft hotels. "PumpOne is the ideal fitness partner, with
technology at the foundation of their workouts. We are working closely with
them to design workouts specifically for aloft guest rooms and re:charge, as
well as workouts that utilize everyday travel items such as suitcases and water
bottles."

The aloft hotels / PumpOne partnership features "a-workout"—PumpOne's
downloadable fitness programs—complimentary to guests; menu items endorsed to
promote healthy living from aloft hotel's grab-and-gourmet pantry —re:fuel by aloft

; and exclusive

entertainment content for SPG TV, the aloft in-room TV channel. In addition to

content already available from PumpOne, the fitness company will develop 21

customized workouts, three workouts for each of seven fitness programs from

cross training to yoga.

aloft hotel guests can download aloft-customized, introductory workouts from
each of seven fitness categories to their computers, PDAs, iPods and iPhones.
These devices can then be linked to the aloft plug and play device which links
to the 42" LCD television screen in each guest room. Guests will also be
able to purchase full-length customized aloft / PumpOne workouts through the aloft
broadband channel while visiting and through http://www.alofthotels.com.

"Starwood's aloft brand is the perfect partner for on-the-go
workouts," says Craig Schlossberg, President of PumpOne. "We know it
is difficult to maintain a fitness regimen on the road. aloft hotel's unique
sensibility of offering affordable high design and tech-savvy experiences while
traveling matches PumpOne's mission of providing clear concise personal
training guidance in the most portable and affordable format."

About aloft hotels
In the same way that W hotels broke through the clutter of conformity in the
upscale hotel arena, aloft – A Vision of W Hotels will raise the bar in the
select-service category, delivering urban-inspired, loft-like guestrooms,
enhanced technology services, landscaped outdoor spaces for socializing day and
night and an energetic lounge scene. Guests can book directly through http://www.alofthotels.com which features
the best rate guarantee or through local travel agents. Guests can also book
via local travel agents. In addition to taking part in Starwood's new tWist

in travel hotel

experience, all aloft guests have the option to participate in and earn points

in Starwood's award-winning, industry leading Starwood Preferred Guest®

program. Members at the Preferred level earn two points for every eligible US

dollar spent at over 860 participating hotels and resorts worldwide. Rates for aloft

hotels are market-driven, and on average, prices are $150/night.

An instant hit in the development community, the first aloft hotels are
scheduled to open in summer 2008. The aloft brand has already announced more
than 60 development projects, in more than 10 countries.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with approximately 900 properties in more than
100 countries and 155,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels
and resorts with the following internationally renowned brands: St. Regis®, The
Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le
Méridien® and the recently announced AloftSM and Element SM Hotels. Starwood
Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers
and operators of high quality vacation interval ownership resorts. For more
information, please visit http://www.starwoodhotels.com

About PumpOne
Headquartered in New York, PumpOne, LLC was created by Craig Schlossberg, a
pioneering software engineer, and Declan Condron, an exercise physiologist, to
provide convenient, customizable workout programs called PumpOne Trainers to
image and video-ready handheld devices. PumpOne is like having an elite personal
trainer that fits in your pocket and goes where you go. From TotallyPumped to
Pumped(6)Pack, each PumpOne Trainer is a collection of videos, images and audio
coaching that make up a progressive 4-6 week exercise program. The Simple
instructions show you how to perform exercises properly and effectively for
better results. For more information, visit http://www.PumpOne.com.