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Episode 13: The Masthead With Marie Claire Video

Model Lauren Bush fights hunger with her FEED T-Shirt. And our style director tests the Burkini.

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Transcript

I'm Cleo Glyde, style director here at Marie Claire. There's an extraordinary lady [unknown], who noticed that a lot of Muslim women were growing up in Australia. They felt like Aussies and she really wanted to advise the young women to participate in sports. Everybody went nuts over these Burqinis because it meant they could hop and surf with all the Aussie kids and it's 100% water-proof, but it's completely body-covering. It's total modesty.

What do you think about the new Burqini? It's a Muslim bikini.

Very cute.

What would you think in China if you saw a woman wearing this on the beach?

Maybe it will attract a lot of eyes on her.

We're ready to test our fashion road test, as we call it. It's really where we send someone out to try some of the more extreme fashion trends. Trying a different look is a bit like trying a different aspect of your personality. It's a total morph of Aussie surf culture and Islamic tradition. And it's something that I think is probably gonna change the life of everyone down there. Certainly changed the life of me the day I took it for a little spin in Sta. Monica beach and Venice beach. That's for sure. And the really fun thing about this is we never know what's gonna happen.

After this, even though it's hiding a good [unknown] like nothing else could ever do, when I come out of this, I'm gonna need major help. Let's go. I'm ready. Bring it on, New York. Let's take it to the city where everyone is truly no one in New York for having seen it all, nothing can shock them. And let's just see what they make of it.

You put it on when you go swimming.

You do, not us.

Is your foot comfortable with that? It's great.

You're funny to me.

Are you comfortable?

No, really.

It looks [unknown] on you.

Do you like it?

Uh-huh.

You kind of see a lot of weird stuff so I was just "Oh, weird." Yeah, definitely did not look like a swimsuit, no.

When people saw them on the beach running around in these bikinis, other women who feel very anxious about skin cancer which is a really big issue in Australia, much bigger than what is here, somebody thought this is a really good idea. There's a lot of Irish, Scottish and English descendants living in Australia that have white skin and they just thought, "Wait, I can put it on and never have to worry about throwing in the sun again."

Do you think it'll take on in America?

No. This country is too obsessed with tanning and skin and, you know, showing it as much as possible.

Is it really costing [unknown]?

Maybe for your ride $100.

And you don't think it would be fair if you tell us how much it was gonna cost and what's the minimum rate?

$75.

The one thing that fascinates people is they half know what it is because a few pieces of the puzzle missing. Because I don't quite know what the Burqini is yet.

I think it's absolutely fabulous.

What do you like about it?

I love the color personally.

I'd be able to wear it.

Yeah?

I do.

I'll do it.

Oh, have fun.

The Sunsilk Anti-Flat is giving you twice the volume and more confidence. But confidence has its own problems.

Sunsilk, we're here to help.

I'm Joanna Coles, editor-in-chief of Marie Claire. Welcome to this heady evening!

When I met Lauren Bush, I was overwhelmingly impressed by how much she genuinely knew about children who don't have enough to eat.

Lauren Bush has created t-shirts and bags to sell to raise money for the World Food Programme. She's the honorary spokesperson for the World Food Program. She's traveled with them to 7 different countries to raise awareness about world poverty and hunger.

United Nations World Food Programme is the world's largest humanitarian agency. It feeds 100 million people a year all over the world in almost every continent.

When I first got involved with the World Food Programme, it just amazed me that $34 feeds a kid for a year in school. It's shocking. I mean that's how much people here spend on 2 CDs. It's-- you know, when you put it in the context of what we-- the luxuries that we enjoy, it's really shocking and it does take so little. And even though it's such a far away crisis that you're not sort of confronted with on a day-to-day basis, it's so important that we all do what we can and give back. We have feed bag and feed t-shirt, our 2 vehicles to help support the school feeding operation. The bag feeds 1 child for an entire year in school and the t-shirt will feed 100 children for a day.

We ran a long diary in the magazine and we ran a lot of her photos and then we decided to do an exhibition of the photos and offer them up to charity.

The photography that people will be purchasing tonight as donations were taken in Chad, Sri Lanka, Cambodia, and Honduras and really they're mainly focused on kids but also just men and women and landscapes that I've sort of encountered on my journeys.

Lots of Marie Claire's DNA is an international global interest. It's a really important aspect of the magazine. We always have it every month and we also have a column called More Than a Pretty Face and Lauren Bush absolutely fits into that category. She's smart. She's clever. She's thoughtful. She's creative and she's gorgeous.

We were always told. We knew you had such beautiful daughters, you know. I have to come back with, you know, they're beautiful from the inside and that's really what counts.

My family, I think, has influenced me a lot, always media, towards public service. I'm giving back in some way.

I want to say thank you to her for doing such tremendous and important work.

Wow!

Your hair color is in part tied to your identify. That's what we asked 3 staffers to do. We wanted to see the psychological ramifications of switching hair colors essentially overnight.

I like it. I do. It just needs some getting used to. It's a big change.

Hi, I'm Amanda.

Hi, I'm Martha.

We are here in Diesel's West Coast concept store where on May 30th, they closed the entire Melrose Place which is right in front of us and they had a star-studded party.

Huge party, hot, hot, hip played, the MisShapes DJ. It's so crazy and fun.

There was an amazing red carpet event.

The grand opening of Diesel. I wear a lot of Diesel, you know, and I think it's a great experience just to be here. I smell barbecue.

I have one thing to say about Diesel jeans. They're good on the ass.

The thing about Diesel that turns me on the most is that it's-- you don't look like you're trying too hard in it, you know. You look cool. You look sexy and it doesn't look like it took any effort.

It's very difficult for [unknown] in California area because this is the premium side of our collection.

That party was so much fun.

It was. Everybody was up 'til 4 in the morning.

And since we're in L.A., we should check out another celebrity.

Another celebrity from Entourage that we're gonna be shopping with in this store, July 17th.

Check it out.

Check it out.

This Is A Developing Story

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