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SPONSORED: John Frieda Sheer Blonde Go Blonder Video

Gradually lighten for a sun-kissed blonde with the Sheer Blonde® Go Blonder line.

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Transcript

When it comes to being a blond, there is 3 complaints that you hear often. Number 1, really bad roots; number 2, a lot of dullness when it comes to seeing the blond hair; and number 3, just having to go to the salon a little too often. Britney when was the last time you are in the salon?

About 6 weeks and I'm not ready to go back yet.

Good, I think that's too soon too. All the products from the Sheer Blonde Line and Go Blonder Line are designed to go together. This is part of the great regimen to keep the hair bright and beautiful. So, we've just wash her hair with the Sheer Blond Go Blonder Shampoo and Conditioner. It's completely safe for color treated hair. And what you really want to do before applying the lightening spray is take out a lot of the excess moisture, which I am doing right now. There is 3 different ways you can use the Go Blonder Control Lightening Spray. You can concentrate it on the roots, you can use it as a highlight, or you can use it for all over lightening. Now to achieve the all over lightening effects, what you really want to do is section out the hair and spray the hair from roots to tips evenly. You're gonna section out a piece of hair, just like that and mist the product from roots to tips, all the way down. Grab your next section of hair, follow the same thing. As you work your way around the whole head, what you want to do is just make sure you can press that product right through from roots to tips before you blow dry. When it comes to creating highlights, its really gonna be choose your own adventure, whether you want a 1-inch section or 3-inch section, its all about grabbing the hair, nice chunk like this is a good start and just saturate. Root to tip, work that through. Sometimes what's really exciting is to create a lot of detailing. So, you don't want to highlight here, sometimes, you wanna get this tip a bit and just kinda spray this bottom here so it looks like a nice sunkissed look from the beach. When do your roots touchup? The key is really saturating the product into the roots. Make sure you pull your hair back, to get that hairline. Now because this product is heat activated, using a blow dryer wherever you use the product is really what is gonna create the magic. Now after blow drying your hair, a real sure fire way to really accelerate the process is to either you use flat iron or curling iron; either tool will work and they are quite simple to use. Take a small section of hair, run the flat iron from roots to tips and just slowly pull it through and it works very easily as a matter of fact, I'm gonna pass this on to Britney to carry on. Okay, so we're gonna send Britney home with this and she's gonna use it until she gets the desired blond shade she wants and then she's gonna check back in with us. Sounds good Britney?

Absolutely.

Wow, Britney it's only been a week and I-- its kinda shocking because I don't see any roots growing on. This is unbelievable.

I love the product. It was really easy.

How many applications did you do?

I did 7 applications.

7 applications and you did the blow dryer and the flat iron combination?

Yes.

But it looks like you are at perfect point right now. I mean I don't even think that we could go you to wearing your hair back.

No.

Would you do it now? I mean that hairline is pretty amazing, it doesn't even look dark.

Yeah, absolutely. I will do it now.

Alright so when it comes to doing a ponytail, typically you wear it low. I would assume right? Because that is where you normally you-- feels good for you?

Yeah.

I want you to try doing a little different today; we want you to wear it really high.

Okay.

I can do kind of a 60's flare on a basic ponytail. I'm gonna give you a brush and you have to do everything yourself. So, I want you to comb everything to the base of your head, just really high up here in the crown. Amazing, it's unbelievable to see that. You have like no roots and it's only been a week and just double knot it. Now, when you get to that point, it's always good to pull; so pull that. And you will get a nice kinda like extra lift that gives you that kind of 60's crown, perfect. Now, a great way to kinda conceal that little bit of it is to grab a section of hair about an inch thick like this and just wrap that round and just secure it with a little pin. Your roots are pretty amazing, I can't even believe that we're able to pull your hair back a week later and you haven't been to the salon. So, that's the great way to wear your ponytail. A great way to finish it off, of course is with a nice hair spray. I'm gonna use the Crystal Clear because its one of the nicest one out there. Just target it where you want it to be, especially when it comes to the crown area and you will get that great look. You can use the Go Blonder Control Lightening Spray. The greatest thing is that you-- it just gradually lightens, so you can actually control where you want it to be, if you keep using it it's gonna go even blonder.

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