Haircare line Beauty & Pin-Ups revealed the face of their latest campaign, and it's 32-year-old model Katie Meade. Her luscious locks are the official tresses of the brand's Fearless Hair Rescue Treatment, and she looks amazing. This marks the first time a woman with Down syndrome is featured as the face of a beauty product, and it's pretty much the most wonderful thing ever.
"The Beauty & Pin-Ups brand is a celebration of the empowerment of a woman and what it took to be a pin-up in 1935, and carrying that message in a modern sense," Beauty & Pin-Ups CEO Kenny Kahn told PeopleStyle. "So as we were launching this product, in our mind it could have been the next traditional pin-up — but as soon as we came up with the name "Fearless" it was really easy, we were like, 'Well Katie's fearless.'"
"It's pretty cool because I love being apart of the Beauty & Pin-ups family," Meade added.
BRB, off to buy all of this.