Bella Hadid Puts an Urban Cowgirl Spin on a Very '70s Headband Trend
Get her look for under $5.


Bella Hadid has many sources of beauty and fashion inspiration: she's a leader of the horse girl aesthetic, a proponent of vanilla fragrances, and loves a flare jean. Now, it appears she's combining all three to create a winter hairstyle that's equal parts '70s and Western-inspired. On Jan. 22, the supermodel was photographed in New York City attempting to brave the cold in a shearling leather jacket, as well as '70s-inspired jeans and black elongated sunglasses.
But the standout of Hadid's look was a thin, black headband that dipped a toe in both function and fashion. It not only kept her hair out of her face, but also tied together the subtle grungy elements of her look: a black graphic t-shirt and square-toed boots.
After having a moment in 2018, Brigitte Bardot-style headbands made a full-blown comeback in 2023, emerging on red carpets and street-style savants alike. Cut to 2025, and Hadid put a modern spin on the hair accessory. She chose a slim, black band with a ridged texture. A gold coin chain necklace and rings were the last of her accessories to finish her retro outfit.
Bella Hadid stepped out in NYC wearing a thin black headband.
Hadid isn’t the only celebrity who’s a fan of headbands. Back in Feb. 2024, Rachel Zegler appeared at Michael Kors' Fall/Winter 2024 Fashion Week show, completing her hot-pants-inspired outfit with a thick black headband. Just a few weeks earlier, country singer Kasey Musgraves wore a similar look at Paris Fashion Week, and in October of the same year, Sydney Sweeney took the trend for a spin at a dinner hosted by Mui Mui at fall Paris Fashion Week.
Need further proof the headband trend is back?
It’s no wonder the headband trend is carrying over into 2025, as people like Hadid put their creative spins on a classic hair accessory that’s ever-evolving. Want to get in on the trend?
Shop a few of our favorites to experiment with your own easy winter hairstyle. Whether you’re using them at the gym or are ready for your own '70s moment, this low-cost trend can yield some incredibly chic results.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

Ariel Baker is the Beauty Writer at Marie Claire. Previously the associate beauty editor at PS and briefly freelance, she has bylines in InStyle, Forbes Vetted, Women's Health, and more.
Since she started out in the non-profit sector, Ariel enjoys looking at beauty from a sociocultural lens, looking to avenues like politics, music, and the arts, to inform her views on the space. That being said, as a true beauty-product obsessive, testing the latest items to hit the market, keeping up with trends, and meeting industry icons, will always be her favorite part of working in the beauty space.
When she's not working, Ariel can be found hanging out with her fiancé and loving on their two cat daughters: Cow and Chicken.
-
Taylor and Travis Debut Hers-and-His Stanely Cup Sweatsuits
The couple made a surprise appearance for Game 4 of the championship.
-
Confirmed: Dua Lipa's Diamond Ring Is of the Engagement Variety
It has a romantic backstory, too.
-
Every Stylish Woman I Know Is Obsessed with this Expensive-Looking Nail Polish Shade
24 luxe options that work with every skin tone.
-
Aimee Lou Wood’s Low Bun Is About to Become My New Personality
Bobs, step aside—it's time for long hair to shine.
-
Olivia Palermo’s Glossy Bob Is Proof That Wet Hair Can Be Chic
Wet hair, don't care.
-
Drybar Founder Alli Webb’s Next Venture Is the Solution to Perfectly Rough-Dried Hair
Alli Webb's new brand to the rescue.
-
Keke Palmer’s Hair Goes From Red Hot to a Blunt Bob
It's both blunt and bouncy.
-
Natalie Portman’s Preppy Lob Should Be in Your Euro Summer Starter Pack
If I were a hairstyle, I’d be this one.
-
Nicole Ari Parker’s Flyaway-Free Bun Stopped Me Mid-Scroll
Hair so sleek, I can practically see my reflection.
-
Miley Cyrus’s Micro Bangs Are as Edgy as They Are Versatile
They're not your average baby bangs.
-
Sydney Sweeney’s Hair Channels a Larger-Than-Life ‘90s Blowout
I'm ready for a summer of '90s hair.