Wavy Hair Is My Signature—These Shampoos and Conditioners Keep It Soft and Smooth
The routine to maintain my mermaid-hair status.
My blonde, wavy hair is something of a signature at this point in my life. After 36 years (and 20 actually understanding how to style and care for my natural texture) I’ve finally figured out how to help my 2b waves do their thing. Is every single day a good hair day? Decidedly not—curly and wavy girls understand that struggle. But I’ve certainly developed a hair care routine that gets me as close as possible on the regular. That means definition, minimal frizz, a hint of volume, and smoothed ends, because of course my texture is just a teeny bit high maintenance.
"Wavy hair tends to be naturally more fragile because the bends and curves in the hair fiber create weak points where breakage can happen more easily," says celebrity stylist Rikke Gash, who counts Alix Earle, Leah Kateb, and Brooks Nader among her clientele. "The natural oils from the scalp also have a harder time traveling down the hair shaft compared to straight hair, so the mid-lengths and ends often stay drier. On top of that, many people with waves brush or heat-style their hair to either enhance or smooth the texture, which can add even more stress if the hair isn’t properly hydrated and protected."
Caring for wavy hair isn’t just about the styling products, however. Laying the foundation starts in the shower with your shampoo and conditioner. "For wavy hair, I always recommend lightweight hydration over heavy, overly rich formulas," says Gash. "Ingredients like coconut water, aloe vera, glycerin, and panthenol help replenish moisture while keeping the hair soft, bouncy, and full of natural movement. That’s why I love the Aluram Curly Shampoo and Conditioner. The coconut water infusion delivers hydration without weighing waves down, while the gentle, sulfate-free cleansing and moisturizing formula helps enhance the hair’s natural texture, reduce frizz, and keep waves looking healthy and defined. It’s a great option for anyone who wants their natural pattern to look its best without feeling over-conditioned."
Like anything else in the beauty world, finding the right formula, and combination of ingredients, is both an art and a science. Some things are too heavy for the looser waves (especially when compared to tighter curls and coils), but there are more moisture requirements than washing and conditioning straight hair. It’s a delicate dance for us wavy ladies, but not to worry—I’ve put in the legwork (head work?) to find the best shampoo and conditioner duos for wavy hair. Here are all the products I keep stocked in my shower to help my waves look their best.
Rice Water Winners
Rice water is an if you know, you know ingredient to help strengthen and smooth textured hair, and one of my favorites to keep my fragile, color-treated hair strong, especially during harsh winter weather.
First and foremost, the rose scent on this shampoo is out-of-this-world yummy. My boyfriend legitimately sticks his entire face into my waves to take a big whiff every time I use it. But the rice water, jojoba oil, and vitamin B5 combo is what really takes it to the next level for a nourishing cleanse that doesn’t strip my hair.
Shea butter is a mega hydrator that revives my dry, fragile strands, while soy amino acids help to tame frizz and minimize breakage. I let it sit in the shower for three to four minutes, comb through with a wide-toothed comb, and then rinse with cool water to further smooth my texture.
Frizz Fighters
Frizz is the bane of my existence, and while I embrace a touch of it (especially since I air dry my hair), I also use my wash days to minimize the flyaways as much as possible.
This stylist-beloved formula helps to block humidity and basically barricade your hair against stubborn frizz. My hair feels so clean, but never stripped, when I add this to my routine, and one pass is enough to leave my scalp feeling free of dirt and debris.
Growth Boosters
I’m on the offensive when it comes to hair loss, and since textured hair is much more fragile than straight hair, I always look for formulas that help strengthen and retain length. Rosemary is my new go-to with a shampoo and conditioner combo for my 2B waves.
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I love the gentle cleanse from this formula, and the addition of rosemary, ceramides, and plant proteins helps to decrease fall-out and keep my blonde waves thick and supple. It also has the loveliest lather—very spa-like.
I’ll admit, I use a TON of this conditioner on the ends of my hair, but I can’t help it—my strands feel incredible after four minutes of marinating. I also notice a discernible difference in my ends, with fewer split ends when I use this consistently.
Delectable Definition
Wavy hair is super temperamental, so anything that helps to refine my texture without weighing it down and gives me those Pre-Raphaelite waves is a welcome addition.
This is a luxury option that I one hundred percent stand behind because it’s so worth it. Banana fruit extract, black seed oil, and vegan keratin are the hero ingredients here, which gently cleanse your scalp and boost texture definition with every wash.
Honey Helpers
Manuka honey isn’t just a skincare superstar—it can also provide weightless moisture for wavy and curly hair. Don’t overlook this ingredient when shopping for wash day essentials.
The one-two nourishing punch of rose water and Manuka honey extract means this shampoo is a must-have for anyone with wavy hair. My texture is left bouncy and shiny every time I cleanse with this formula.
Again, lightweight moisture is key for wavy hair, but you still want plenty of hydration to stave off frizz. This conditioner nails that tricky combo, and it has quickly become a staple in my wash day routine. The rose, peony, and amber scent is also so incredible.
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Meet the Expert

Rikki Gash is a celebrity hairstylist with a client list that includes Alix Earle, Kris Jenner, Elsa Hosk, and more.
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Hannah Baxter is the Beauty Director at Marie Claire. She has previously held roles at The Zoe Report, Coveteur, and Bust Magazine, covering beauty, wellness, fashion, and lifestyle. She authors the Marie Claire newsletter Face Forward. Her writing has appeared in Harper's Bazaar, Allure, The Cut, Elle, InStyle, Glamour, Air Mail, Vogue, Architectural Digest, Byrdie, Nylon and more.
She is also the founder of Anxiety Beer, a weekly newsletter about the intersection of culture and mental health. In her spare time you can catch her reading too many overdue library books, thrifting, or hanging with her hairless cat, Norman. You can find her on Instagram and TikTok @hannahbaxward.