Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style At Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Coco Gauff's New Balances
    • Dyson
    • Postpartum Texts
    • Ayan Broomfield
    • Everyday Handbags
    1. Beauty
    2. Hair

    Wavy Hair Is My Signature—These Shampoos and Conditioners Keep It Soft and Smooth

    The routine to maintain my mermaid-hair status.

    Hannah Baxter's avatar
    By Hannah Baxter
    Last updated 8 June 2026 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    a trio of photos of a blonde woman with wavy hair from the side, front, and back
    (Image credit: Future)
    Jump to category:
    • Rice Water Winners
    • Frizz Fighters
    • Growth Boosters
    • Delectable Definition
    • Honey Helpers
    • Why Trust Marie Claire
    • Meet the Expert
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    My blonde, wavy hair is something of a signature at this point in my life. After 36 years (and 20 actually understanding how to style and care for my natural texture) I’ve finally figured out how to help my 2b waves do their thing. Is every single day a good hair day? Decidedly not—curly and wavy girls understand that struggle. But I’ve certainly developed a hair care routine that gets me as close as possible on the regular. That means definition, minimal frizz, a hint of volume, and smoothed ends, because of course my texture is just a teeny bit high maintenance.

    "Wavy hair tends to be naturally more fragile because the bends and curves in the hair fiber create weak points where breakage can happen more easily," says celebrity stylist Rikke Gash, who counts Alix Earle, Leah Kateb, and Brooks Nader among her clientele. "The natural oils from the scalp also have a harder time traveling down the hair shaft compared to straight hair, so the mid-lengths and ends often stay drier. On top of that, many people with waves brush or heat-style their hair to either enhance or smooth the texture, which can add even more stress if the hair isn’t properly hydrated and protected."

    Caring for wavy hair isn’t just about the styling products, however. Laying the foundation starts in the shower with your shampoo and conditioner. "For wavy hair, I always recommend lightweight hydration over heavy, overly rich formulas," says Gash. "Ingredients like coconut water, aloe vera, glycerin, and panthenol help replenish moisture while keeping the hair soft, bouncy, and full of natural movement. That’s why I love the Aluram Curly Shampoo and Conditioner. The coconut water infusion delivers hydration without weighing waves down, while the gentle, sulfate-free cleansing and moisturizing formula helps enhance the hair’s natural texture, reduce frizz, and keep waves looking healthy and defined. It’s a great option for anyone who wants their natural pattern to look its best without feeling over-conditioned."

    Like anything else in the beauty world, finding the right formula, and combination of ingredients, is both an art and a science. Some things are too heavy for the looser waves (especially when compared to tighter curls and coils), but there are more moisture requirements than washing and conditioning straight hair. It’s a delicate dance for us wavy ladies, but not to worry—I’ve put in the legwork (head work?) to find the best shampoo and conditioner duos for wavy hair. Here are all the products I keep stocked in my shower to help my waves look their best.

    Rice Water Winners

    Rice water is an if you know, you know ingredient to help strengthen and smooth textured hair, and one of my favorites to keep my fragile, color-treated hair strong, especially during harsh winter weather.

    You may like
    • samantha holender with blonde fine hair taking a selfie in her apartment next to two pink shampoo and conditioner sets I'm a Hair Snob—I Only Use These Shampoos and Conditioners on My Fine Hair
    • a girl with wavy hair framed against a water background next to two hair wavers, fish scales, and seashells Mermaid Hair Is the Latest Stop on Beauty’s Ocean-Core Tour
    • samantha Holender on a pink background next to products for fine hair from crown affair ouai and roz This Foolproof Routine Helps My Fine Hair Maintain Volume—Even With Humidity

    California Naturals

    California Naturals
    Dream Curl Shampoo
    $12
    SHOP NOW

    First and foremost, the rose scent on this shampoo is out-of-this-world yummy. My boyfriend legitimately sticks his entire face into my waves to take a big whiff every time I use it. But the rice water, jojoba oil, and vitamin B5 combo is what really takes it to the next level for a nourishing cleanse that doesn’t strip my hair.

    Dream Curl Conditioner

    California Naturals
    Dream Curl Conditioner
    $12
    SHOP NOW

    Shea butter is a mega hydrator that revives my dry, fragile strands, while soy amino acids help to tame frizz and minimize breakage. I let it sit in the shower for three to four minutes, comb through with a wide-toothed comb, and then rinse with cool water to further smooth my texture.

    Frizz Fighters

    Frizz is the bane of my existence, and while I embrace a touch of it (especially since I air dry my hair), I also use my wash days to minimize the flyaways as much as possible.

    Nexxus Ultralight Smooth Shampoo Weightless for Dry and Frizzy Hair Smooth Hair Treatment to Block Out Frizz 13.5 Fl Oz

    Nexxus
    Ultralight Smooth Shampoo
    $16$15
    SHOP NOW

    This stylist-beloved formula helps to block humidity and basically barricade your hair against stubborn frizz. My hair feels so clean, but never stripped, when I add this to my routine, and one pass is enough to leave my scalp feeling free of dirt and debris.

    Nexxus Ultralight Smooth Conditioner Weightless for Dry and Frizzy Hair Smooth Hair Treatment to Block Out Frizz Against Humidity 13.5 Oz

    Nexxus
    Ultralight Smooth Conditioner
    $16
    SHOP NOW

    Almond protein and jasmine flower are the heroes in this smoothing formula, which help to strengthen and smooth your hair with each wash, and for 72 hours afterwards. If silky soft strands are your goal, you can’t go wrong with this option.

    Growth Boosters

    I’m on the offensive when it comes to hair loss, and since textured hair is much more fragile than straight hair, I always look for formulas that help strengthen and retain length. Rosemary is my new go-to with a shampoo and conditioner combo for my 2B waves.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Rosemary Shampoo for Thinning Hair

    Nécessaire
    Rosemary Shampoo for Thinning Hair
    $32
    SHOP NOW

    I love the gentle cleanse from this formula, and the addition of rosemary, ceramides, and plant proteins helps to decrease fall-out and keep my blonde waves thick and supple. It also has the loveliest lather—very spa-like.

    Rosemary Conditioner for Thinning Hair

    Nécessaire
    Rosemary Conditioner for Thinning Hair
    $32
    SHOP NOW

    I’ll admit, I use a TON of this conditioner on the ends of my hair, but I can’t help it—my strands feel incredible after four minutes of marinating. I also notice a discernible difference in my ends, with fewer split ends when I use this consistently.

    Delectable Definition

    Wavy hair is super temperamental, so anything that helps to refine my texture without weighing it down and gives me those Pre-Raphaelite waves is a welcome addition.

    R+Co Bleu, Soft Bounce Curl Defining Shampoo

    R+Co Bleu
    Soft Bounce Curl Defining Shampoo
    $49
    SHOP NOW

    This is a luxury option that I one hundred percent stand behind because it’s so worth it. Banana fruit extract, black seed oil, and vegan keratin are the hero ingredients here, which gently cleanse your scalp and boost texture definition with every wash.

    R+Co Bleu, Soft Bounce Curl Defining Conditioner

    R+Co Bleu
    Soft Bounce Curl Defining Conditioner
    $49
    SHOP NOW

    Your hair elasticity is essential for length retention and achieving a smooth, gorgeous texture after wash day. I use a hefty amount of this conditioner on my mid-length and ends and it never fails to leave me with goddess-level waves.

    Honey Helpers

    Manuka honey isn’t just a skincare superstar—it can also provide weightless moisture for wavy and curly hair. Don’t overlook this ingredient when shopping for wash day essentials.

    Matrix

    Matrix
    A Curl Can Dream Weightless Moisture Shampoo For Waves
    $22
    SHOP NOW

    The one-two nourishing punch of rose water and Manuka honey extract means this shampoo is a must-have for anyone with wavy hair. My texture is left bouncy and shiny every time I cleanse with this formula.

    A Curl Can Dream Weightless Moisture Conditioner for Waves - 10.1 Oz

    Matrix
    A Curl Can Dream Weightless Moisture Conditioner for Waves
    $22
    SHOP NOW

    Again, lightweight moisture is key for wavy hair, but you still want plenty of hydration to stave off frizz. This conditioner nails that tricky combo, and it has quickly become a staple in my wash day routine. The rose, peony, and amber scent is also so incredible.

    Why Trust Marie Claire

    For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion, and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

    Meet the Expert

    a blonde woman with blue eyes and dark eyeliner
    Rikki Gash
    Social Links Navigation

    Rikki Gash is a celebrity hairstylist with a client list that includes Alix Earle, Kris Jenner, Elsa Hosk, and more.

    Don't gatekeep our newsletters from your friends. Subscribe to Face Forward here.

    Explore More
    Face Forward
    Hannah Baxter
    Hannah Baxter
    Social Links Navigation
    Beauty Director

    Hannah Baxter is the Beauty Director at Marie Claire. She has previously held roles at The Zoe Report, Coveteur, and Bust Magazine, covering beauty, wellness, fashion, and lifestyle. She authors the Marie Claire newsletter Face Forward. Her writing has appeared in Harper's Bazaar, Allure, The Cut, Elle, InStyle, Glamour, Air Mail, Vogue, Architectural Digest, Byrdie, Nylon and more.

    She is also the founder of Anxiety Beer, a weekly newsletter about the intersection of culture and mental health. In her spare time you can catch her reading too many overdue library books, thrifting, or hanging with her hairless cat, Norman. You can find her on Instagram and TikTok @hannahbaxward.

    Read more
    samantha holender with blonde fine hair taking a selfie in her apartment next to two pink shampoo and conditioner sets
    Hair I'm a Hair Snob—I Only Use These Shampoos and Conditioners on My Fine Hair Volume is the name of my game.
    By Samantha Holender
    ocean water background with two girls with beach waves on top next to hair styling products for fine hair
    Hair Think Beach Waves Won't Last On Fine Hair? I Found the Fool-Proof Routine Wearing this look through September.
    By Samantha Holender
     
     
    woman with blonde hair on a pool background next to purple hair products
    Hair Hairstylists’ Best-Kept Secret for Fighting Brassy Hair Is $4 at CVS I’ve been using this for years.
    By Samantha Holender
    a water background with a woman in a frame with sunglasses in front of a lake next to two hair repair products
    Hair Summer Has Taken a Toll on My Hair—Here's How I'm Rehabbing It Before Fall UV, chlorine, and humidity strike again.
    By Stephanie (Griffin) Napolitano
     
     
    Latest in Hair
    Princess Catharina Amalia wearing a red top and smiling
    Royals Europe's Future Queens Are Making Their Own Royal Beauty Rules
    a woman in a fashionable red blazer and curly hair next to humidity hair products
    Hair It May Be 90 Percent Humidity, But With These Products, My Hair Still Looks Good
     
     
    ocean water background with two girls with beach waves on top next to hair styling products for fine hair
    Hair Think Beach Waves Won't Last On Fine Hair? I Found the Fool-Proof Routine
    Princess Kate sitting in a car wearing a white blouse and brown hat
    Royals Princess Kate’s Summer Hair Switch-Up Has Become a Balmoral Tradition
     
     
    Latest in Features
    purple background with models wearing blush and the milk makeup cheek and lip cream blush stick
    Makeup I Can’t Stop Wearing the Blurred Blush Trend
    the best nail looks of the week feature six images with three polishes and three fall nail designs
    Nails Fall's Top Nail Trends Have Gone to the Dark Side
     
     
    a black woman brushing her teeth with a pink Dyson Camera Jet over a black and white photo of two people with open mouths and white teeth
    Beauty I Ditched My Analog Toothbrush for a $500 Replacement—Is It Worth the Price Tag?
    life in plastic next to a barbie face
    Skincare I Spent My Life Savings on a Facelift—It Was the Best Investment In Myself I Ever Made
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.