Wavy Hair Is My Signature—These Shampoos and Conditioners Keep It Soft and Smooth

The routine to maintain my mermaid-hair status.

a trio of photos of a blonde woman with wavy hair from the side, front, and back
(Image credit: Future)

My blonde, wavy hair is something of a signature at this point in my life. After 36 years (and 20 actually understanding how to style and care for my natural texture) I’ve finally figured out how to help my 2b waves do their thing. Is every single day a good hair day? Decidedly not—curly and wavy girls understand that struggle. But I’ve certainly developed a hair care routine that gets me as close as possible on the regular. That means definition, minimal frizz, a hint of volume, and smoothed ends, because of course my texture is just a teeny bit high maintenance.

"Wavy hair tends to be naturally more fragile because the bends and curves in the hair fiber create weak points where breakage can happen more easily," says celebrity stylist Rikke Gash, who counts Alix Earle, Leah Kateb, and Brooks Nader among her clientele. "The natural oils from the scalp also have a harder time traveling down the hair shaft compared to straight hair, so the mid-lengths and ends often stay drier. On top of that, many people with waves brush or heat-style their hair to either enhance or smooth the texture, which can add even more stress if the hair isn’t properly hydrated and protected."

Caring for wavy hair isn’t just about the styling products, however. Laying the foundation starts in the shower with your shampoo and conditioner. "For wavy hair, I always recommend lightweight hydration over heavy, overly rich formulas," says Gash. "Ingredients like coconut water, aloe vera, glycerin, and panthenol help replenish moisture while keeping the hair soft, bouncy, and full of natural movement. That’s why I love the Aluram Curly Shampoo and Conditioner. The coconut water infusion delivers hydration without weighing waves down, while the gentle, sulfate-free cleansing and moisturizing formula helps enhance the hair’s natural texture, reduce frizz, and keep waves looking healthy and defined. It’s a great option for anyone who wants their natural pattern to look its best without feeling over-conditioned."

Like anything else in the beauty world, finding the right formula, and combination of ingredients, is both an art and a science. Some things are too heavy for the looser waves (especially when compared to tighter curls and coils), but there are more moisture requirements than washing and conditioning straight hair. It’s a delicate dance for us wavy ladies, but not to worry—I’ve put in the legwork (head work?) to find the best shampoo and conditioner duos for wavy hair. Here are all the products I keep stocked in my shower to help my waves look their best.

Rice Water Winners

Rice water is an if you know, you know ingredient to help strengthen and smooth textured hair, and one of my favorites to keep my fragile, color-treated hair strong, especially during harsh winter weather.

Frizz Fighters

Frizz is the bane of my existence, and while I embrace a touch of it (especially since I air dry my hair), I also use my wash days to minimize the flyaways as much as possible.

Growth Boosters

I’m on the offensive when it comes to hair loss, and since textured hair is much more fragile than straight hair, I always look for formulas that help strengthen and retain length. Rosemary is my new go-to with a shampoo and conditioner combo for my 2B waves.

Delectable Definition

Wavy hair is super temperamental, so anything that helps to refine my texture without weighing it down and gives me those Pre-Raphaelite waves is a welcome addition.

Honey Helpers

Manuka honey isn’t just a skincare superstar—it can also provide weightless moisture for wavy and curly hair. Don’t overlook this ingredient when shopping for wash day essentials.

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Meet the Expert

a blonde woman with blue eyes and dark eyeliner
Rikki Gash

Rikki Gash is a celebrity hairstylist with a client list that includes Alix Earle, Kris Jenner, Elsa Hosk, and more.

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Hannah Baxter
Beauty Director

Hannah Baxter is the Beauty Director at Marie Claire. She has previously held roles at The Zoe Report, Coveteur, and Bust Magazine, covering beauty, wellness, fashion, and lifestyle. She authors the Marie Claire newsletter Face Forward. Her writing has appeared in Harper's Bazaar, Allure, The Cut, Elle, InStyle, Glamour, Air Mail, Vogue, Architectural Digest, Byrdie, Nylon and more.

She is also the founder of Anxiety Beer, a weekly newsletter about the intersection of culture and mental health. In her spare time you can catch her reading too many overdue library books, thrifting, or hanging with her hairless cat, Norman. You can find her on Instagram and TikTok @hannahbaxward.