Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style at Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Cummerbund Belts
    • October Books
    • Janine Nabers
    • 2026 Beauty Awards
    • COS New Arrivals
    • VSFW
    1. Beauty
    2. Hair

    Kaia Gerber’s Pigtail Braids Are a Sign of a Throwback '90s Hair Trend

    A '90s plait made modern.

    Samantha Holender's avatar
    By Samantha Holender
    Published 15 August 2024 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    kaia gerber at the met gala
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Kaia Gerber has had a busy few months. She’s gotten her new business, Library Science—a reading community with merch to boot—off the ground. She’s traveled to the Paris Olympics alongside mom, Cindy Crawford. The model even was crowned a Celine Pilates Princess—and debuted a fresh set of curtain bangs. That all said, she’s very deserving of an off-duty day.

    But it shouldn’t come as a surprise that Gerber’s laidback style is still incredibly chic. The model was spotted getting out of a car on August 14 in peak Book Club Founder fashion: with a white tee, pajama pants, and It sneakers.

    While there’s plenty to unpack about Gerber’s recipe to wearing pajamas outside, the beauty editor in me has to reserve a moment to discuss the model’s taut pigtail braids. The three-strand plaits are clearly reminiscent of the ‘90s, signaling a resurgence of a throwback hair trend.

    Latest Videos FromMarie Claire
    Watch full video here:

    Kaia Gerber wears a library science t shirt with sweatpants and a classic bag plus it sneakers

    Kaia Gerber was seen running errands on August 14.

    (Image credit: The Image Direct)

    Pigtail braids, a favorite of Jennifer Aniston, Britney Spears, and even a young Kaia herself, reached peak popularity in the '90s. But their return to the hairstyling scene is somewhat to be expected. In Marie Claire’s roundup of the biggest 2024 hair trends, our experts predicted a renaissance of hairstyles from decades past.

    Kaia Gerber walks in New York City wearing a t shirt bag and sweatpants

    Gerber's pigtail braids fell past her shoulders.

    (Image credit: The Image Direct)

    While you might not be fully prepared to bring back a deep side part from your middle school days or commit to a baroque bob, pigtail braids are a fairly easy entry reference to the wayback machine.

    You may like
    • Kaia Gerber wearing a black workout outfit with on-trend ballet flats and a classic Chanel flap bag Kaia Gerber Is Taking Two Staples Into Fall
    • For a '90s-inspired look, Kaia Gerber wore a semi-sheer little black dress with ballet flats Kaia Gerber's Little Black Dress Is So Cindy Crawford-Coded
    • Kaia Gerber's French girl outfit includes a little black dress, a Chanel bag, a timeless trench coat, and ballet flats Kaia Gerber's French Girl Outfit Is All I'll Be Wearing Come Fall

    Instead of opting for super tight-knit, over-the-ear plaits, opt for a looser braid tucked behind the ears with a slicked-back middle part. It’s a simple way to upgrade a pigtail braid for an easy hairstyle that’s nothing like the one you wore at sleepaway camp. Just look to Gerber for proof.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Explore More
    Kaia Gerber
    Samantha Holender
    Samantha Holender
    Social Links Navigation
    Senior Beauty Editor

    Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.

    Read more
    Hailey Bieber styled a white T-shirt with a khaki cropped trench coat, black trousers, and a '90s heels trend
    Celebrity Style Hailey Bieber's Heels Give a Cool-Girl T-Shirt-and-Trousers Uniform a '90s Twist
    By Meguire Hennes
    Princess Kate Slick Back Ponytail Trend
    Royals Princess Kate’s Ponytail Makes A Case For The Death Of The Slick Back
    By Christine Ross
     
     
    Hailey Bieber wears low-rise jeans for her Gap campaign
    Celebrity Style Gap and Hailey Bieber Restock the It-Girl Jeans Collection of 2026
    By Meguire Hennes
    collage of the best celebrity looks at the Spring/Summer 2027 season of New York Fashion Week
    Celebrity Style Cool-Girl Celebrity Looks Took Over New York Fashion Week
    By Meguire Hennes
     
     
    Latest in Hair
    a watery green background with a woman with gray hair and two bottles of shampoo for gray hair
    Hair I've Had Gray Hair Since My 20s—This Is the Only Shampoo I'll Use
    Princess Kate Slick Back Ponytail Trend
    Royals Princess Kate’s Ponytail Makes A Case For The Death Of The Slick Back
     
     
    sponsored
    Hair From Butter Blonde to Roasted Dark Mocha, Fall's Trending Hair Shades Are as Pretty as They Sound
    plum background with collage of hair products and two models
    Hair My 6 Favorite Brands for Fine Hair Still Feel Like a Beauty Industry Secret
     
     
    Latest in News
    Bella Hadid celebrated her 30th birthday in a vintage Roberto Cavalli corset and a matching midi skirt
    Celebrity Style This Vintage Roberto Cavalli Corset Is Bella Hadid's Best 30th Birthday Present
    Jennifer Lawrence accessorized her denim biking outfit with a studded belt, a leading trend for Spring 2027
    Celebrity Style Spring 2027's Top Accessory Trend Finishes Jennifer Lawrence's Biking Look
     
     
    Meghan Markle pulling up the collar on her coat and smiling
    Royals Meghan Markle's Bare Ears and Simple Rings "Send a Powerful Message"
    Prince Harry hugging Prince Archie and Princess Lilibet
    Royals Prince Archie Wanted to Go to a School That "Doesn't Do" One Subject
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.