Start by curling lashes to open the eye area, then layer on a coat of volumizing mascara over a coat of lengthening formula. "The lighter lengthening formulas are good for defining," Lee explains. Skip waterproof options if you're not vigilant about makeup removal: "They create too much buildup, which can be drying over time," says Marmur.
MC TIP: For fullness and smudge protection, dust translucent powder over your lashline with a small brush before applying your final layer of mascara.
"The ideal length for false lashes is one-third longer than your natural ones," explains Lee, who says professionally applied falsies can last up to one week. For DIYers, "Trim full or cluster sets with cuticle scissors before putting them on." Prevent a dusty, dull look by applying all other eye makeup beforehand, and skip curling your lashes unless necessary. "It can weaken them in the long run," warns Marmur.
MC TIP: Once you've applied lashes, use eyeliner to to hide any mistakes or small gobs of glue.
TRY: LASH EXTENSIONS
This service (a technician glues individual hairs to pre-existing lashes) can withstand a month of wear and tear before needing a touch-up. "Start by having a few lashes added to the outer corners of your eyes to see if you like the effect," suggests Lee. Ask your aesthetician about ways to apply lashes to enhance your eye shape.
MC TIP: Take care of your lashline — use a pointed cotton swab saturated with makeup remover to take off eyeshadows and liners with precision.
TRY: GROWTH SERUMS
Prescription or OTC lash-growth serums offer more permanent results and are a good alternative for women who have reactions to mascaras or glues. "I've told patients to scale back on Latisse because their lashes are growing too long," says Marmur. Other side effects, like eyelid discoloration, have been reported — but are rare. Talk about an eye-opener!
MC TIP: Allow regular eye creams to dry for 30 seconds before applying any lash-growth serum.