Kendall Jenner Breaks into the Beauty Market with a *Glow-in-the-Dark* Eyeshadow Palette

The better for people at da club to see you with.

Not content to let her sister Kylie hog the beauty market, Kendall Jenner has launched her own product, an eyeshadow palette containing shimmery, matte (because #Kardashian), and blacklight-activated shades to appeal to Estée Lauder's more youthful clientele—or at least those who understand what "low-key freaking out" means.

In a video that debuted on Refinery29, the budding actress walks viewers through each feature, from her "signature browns" to her favorite color (purple) to her John Hancock on the mirror, making the whole shebang official.

This content is imported from Third party. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

The palette will be available in Sephora stores for $48 on March 15. Prepare for Urban Decay Naked levels of frenzy. 

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at
Advertisement - Continue Reading Below
More From Beauty