Taylor Swift's Super Bowl 2025 Glam Scores the Game's First Touchdown

The pop star kicked the game off with winged eyeliner, tousled bangs, and her favorite lipstick.

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Ice Spice and Taylor Swift at the 2025 Super Bowl
(Image credit: Getty Images)

I'm convinced Taylor Swift saves all her best beauty moments for game day. What's a girl gonna do when her boyfriend is one of the winningest tight ends in the NFL? Painting up is one of football's best traditions, and a diamond's gotta shine.

On Feb. 9, the pop star was sparkling a little brighter than usual in a crisp white power blazer and "T" necklace ahead of Travis Kelce's history-making day at Super Bowl LIX. Accessorized with swipe of her favorite cinnamon-colored lipstick, a sharp black cat eye, and a curtain of tousled blonde bangs, she looked like the ultimate WAG.

Famously, the "Fortnight" singer loves to incorporate elements of surprise and sentimentality into her looks. But we actually got a sneak peek at her metallic red Super Bowl 2025 manicure at the Grammys last week. A few days after the ceremony, Lisa Peña Wong revealed on Instagram that she used four different OPI shades to create the multi-dimensional finish that matched both her red carpet gown and Chiefs team colors.

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Ice Spice and Taylor Swift attend the 2025 Super Bowl

Taylor Swift's signature game-day glam could be seen all the way across the stadium.

(Image credit: Getty Images)

Last year's Super Bowl hair and makeup set the tone for this season's game-day beats. When the Grammy winner rushed the field following the Kelce's big win, what seemed like a very standard Swiftie glam from afar turned out to be a much more intricate look up close. Her red lipstick and winged black eyeliner were classic Taylor. Her fishtail-braided ponytail and white manicure, on the other hand? Pure WAG energy.

Photos of Taylor Swift sporting red lipstick, winged eyeliner, and a white manicure at last year's Super Bowl.

Taylor Swift sports red lipstick, winged eyeliner, and a white manicure at last year's Super Bowl.

(Image credit: Getty Images)

That theme—fresh takes on Swiftian beauty signatures—continued at the Kansas City Chiefs NFL season home opener in August. An ultra-bouncy, pageant queen blowout with a deep side-part put a new spin on the smooth waves she normally rocks. Meanwhile, makeup artist Lorrie Turk kept the rest of her glam soft and familiar with the pop star's go-to Nars lipstick.

Taylor Swift wearing outfits to the Chiefs games

(Image credit: Getty Images)

Near the end of this season, Swift started experimenting more with her game-day glams. For the Oct. 7 Chiefs vs. Saints game, the 35-year-old icon topped her usual red lip with a thick coating of clear gloss and a dusting of glitter freckles across the bridge of her nose. She also matched the sparkles to a gold glitter manicure.

Taylor Swift accessorizing a tartan corset dress with glitter freckles and raspberry-colored lipstick.

Taylor Swift accessorizes a tartan corset dress with glitter freckles and glossy red lipstick.

(Image credit: Getty Images)

No matter she wears, the hitmaker can't help but make the whole place shimmer. Even in a stadium of the Superdome's size!

Hanna Lustig
Hanna Lustig
Staff Writer

Hanna Lustig is a staff writer at Marie Claire, where she gets to gab every day about the topics she holds most dear: fashion, beauty, and celebrity. Hanna’s editorial journey began with formative internships at Elle and InStyle, where she was lucky enough to work for some of the smartest women in media while she was still in college at the University of Tennessee. Hanna then accepted a digital culture reporting fellowship at Insider, where she helped carve out a new beat dedicated to covering influencers. Those experiences later served her well as a staff writer at Glamour, where she developed a knack for spinning quick turnaround celebrity news and trend reporting into juicy feature stories. Some of her greatest hits include an earnest ode to the no-pants trend, this meticulously reported feature exploring the rise of endoscopic facelifts, this snappy take on the Chanel-designed fantasy of Sofia Richie’s wedding, this tribute to WAGs past and present, and this timeline of Katie Holmes’s life and career as told through her denim collection.

Diane Keaton once hung up on Hanna during an interview, but thankfully that mishap did not derail what has otherwise been a deeply fulfilling career writing for and about women. As one of Marie Claire's resident experts on style and culture, her current coverage ranges from exploring TikTok's contrast makeup theory and the return of the boat shoe trend to interviews with costume designers for hit shows like Nobody Wants This and The Penguin. When she’s not at work, Hanna can probably be found listening to pop music, talking to her dog, and gossiping with her best friends. For more of Hanna’s perfect opinions on pop culture, you can follow her on Instagram and X.