The Must-Shop Deals From Ulta’s Semi-Annual Beauty Event

Buzzy fragrances, cult-favorite makeup, beauty devices, and so much more are 50 percent off—but not for long.

a model wears a pair of prada sunglasses during fashion week
(Image credit: Getty Images)

Beauty fans, rejoice: Ulta's Semi-Annual Beauty Event is officially here, meaning there's no better time to restock your favorites or revamp your beauty routine. Think of this event as the new and improved 21 Days of Beauty Sale, which famously includes five-star beauty products at 50 percent off. Now, the new sale event has even more finds on sale—and with deals across every single beauty category.

Here's the lowdown: Starting March 8, Ulta is offering 50 percent off some of their best sellers in each beauty category for the next three weeks. That includes the best hair brands like Virtue and Bumble and Bumble, buzzy new fragrances, cult-favorite makeup finds like, and even a few pricey beauty devices. However, there is a catch—these products go on sale for one day and one day only, which means some prior planning is key to getting the best out of the sale.

To ensure you make the most out of this big event, I did all of the work for you. After digging through the deals, researching the products, and reading the reviews, I've rounded up the best on-sale products to check out over the next 21 days. Whether you're in the market for a snazzy new blow dryer or looking to try one of the best concealers around, it's bound to be on sale during Ulta's Semi-Annual Beauty Event. Be sure to keep checking back here, as I'll update this list with new deals as they are released each week.

March 22 - 28

March 15 - 21

March 8–14

Brooke Knappenberger
Associate Commerce Editor

Brooke Knappenberger is the Associate Commerce Editor at Marie Claire, where she specializes in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversees holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

She has over three years of experience writing on fashion, beauty, and entertainment and her work has appeared on Looper, NickiSwift, The Sun US, and Vox Magazine of Columbia, Missouri. Brooke obtained her Bachelor's Degree in Journalism from the University of Missouri’s School of Journalism with an emphasis on Magazine Editing and has a minor in Textile and Apparel Management.