Last year, Beyoncé did something no artist had done before: She released a 14-song album with 17 music videos to accompany it at midnight on a December Friday. Naturally, people went nuts. How did she pull this off? How did nobody know this was coming? How did every person involved — producers, directors, video extras, etc. — manage to keep their mouths shut?
HOW DID SHE WAKE UP LIKE THIS?
The self-titled album debuted at No. 1 the following week, proving that an album could sell more than 600,000 copies in its first three days without so much as a publicity tour or a single release in advance of it. At least, that is, if you're Beyoncé.
Short of magical powers and flawlessness, how did she do it? The Harvard Business School is going to answer that question. From The Harvard Gazette:
A new Harvard Business School (HBS) case study to be published next week examines what it took to pull off the ambitious and costly campaign, the prevailing market conditions, the structural and technical obstacles, as well as the many difficult decisions Beyoncé and her management team confronted along the way. With insights from top executives at Parkwood Entertainment, Columbia Records, Facebook and Apple, the HBS case asks M.B.A. students to decide what they would have done if they were working for Beyoncé.
You'll want to take notes.