Taylor Swift dropped her new single late Thursday night, and the music video for it will debut at the MTV Video Music Awards. But for Swifties who've waited three long years for #TS6, November 10 is still a long ways away.
And that's why Taylor Swift made merch.
That's right: The singer didn't just release "Look What You Made Me Do" on Thursday, she also relaunched her website with a ticket link and a new e-commerce store. It has 11 items so far, including an album cover T-shirt and a hat that has "rep" on it ("reputation" doesn't work quite as well on a hat, I guess).