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Of Course the First Ad for Rihanna's Fenty Beauty Is Incredible

Serving face and excellent product names.

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When Rihanna announced that she was dipping a perfectly manicured finger into the beauty world with her own brand, Fenty Beauty, everyone was like, "Duh." The Bad Gal knows how to serve up face (and tease fans):

With Fenty Beauty dropping in less than seven days (on September 8), she gave up a taste of what to come in a video ad that features a diverse cast of models and some truly badass beauty looks.

As reported by The Cut, Rih's joined by a cast of Bad Gal-backed girl gang including models Slick Woods, Duckie Thot, Halima Aden, Paloma Elsesser, and Selena Forrest, all modeling the brand's new signature lip gloss.

Two other teasers share the brand's apparent slogan — "You don't all have to be all the same, all the time" — and some #ShadeNames, which, sidebar, is maybe the most Rihanna x beauty hashtag of all time? The names themselves are seemingly spicy and sweet, just like Rih; a first listen reveals Chili Mango, Chic Freak, Trophy Wife, Hustler Baby, Trippin, Yacht Life, Fire Crystal, Confetti.

Ready for Rih? Set your timers to 12 a.m. PT for September 8:

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