Gwyneth Paltrow Has Purchased a Hollywood Sex Shop, Will Turn It into a High-End Nightclub

That Gwyneth Paltrow always has something up her sleeve, and if the success of her lifestyle website GOOP is any indication, she's about to become a fixture on the nightclub scene.

The Oscar-winning actress and her business partner Gary Landesberg have purchased Flynt's Hustler Hollywood, a former sex shop on Sunset Boulevard in L.A. that they plan to turn into a high-end restaurant and nightclub.

"The building is in escrow and the Hustler Hollywood store will be moving to a new location in Hollywood later this year," said Flynt's rep, Arthur Sando, in a statement. "The current location will remain open until that time."

According to TMZ, the joint will be super exclusive with a dress code and modeled after clubs in London and Aspen with expensive membership fees.

We imagine Paltrow will be taking notes from her good friend Jay-Z who launched the 40/40 Club in New York City in 2003, followed by additional locations in Atlantic City, Las Vegas, and Brooklyn. So naturally, it's primed to be the next celeb hotspot.

Go on, Gwynnie. Time to pop those bottles and celebrate.

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