Feeling the pressure to keep Blue Ivy in two-tier tiara cakes (opens in new tab) and himself in $225 bottles of Ace of Spades champagne lifting already, Jay Z smiled. Apple was (reportedly) in talks to buy Tidal. Life was good.
And the champagne\'s always cold
According to the The Wall Street Journal (opens in new tab), the terms of a deal are not known, but the tech giant is reportedly interested in the streaming service because it's got the star power, while Apple's got the subscribers. (ICYMI, Beyoncé and Kanye released their albums exclusively on Tidal, and a few other stars are also co-owners.)
With digital music in the tenuous position it is now, maybe Jay's just happy he's now got the chance to take the money and run.
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