Today in Surprising News, Gwyneth Paltrow and Anna Wintour Are Starting a New Magazine Together

Pages upon pages of vaginal steaming advice awaits!

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Get excited, because actress-turned-lifestyle icon Gwyneth Paltrow has a new project afoot!

The entrepreneur has teamed up with Anna Wintour to start a new quarterly magazine, which will hit newsstands this coming September. Naturally, the magazine is called Goop—and it will also have a strong online presence.

According to WWD (opens in new tab)Goop will be a "collectible," and will include health and fitness sections, as well as recipes, style and design, wellness (🚨 vaginal steaming alert 🚨), and travel.

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"Anna is a powerhouse, and one of the most admirable thought-leaders in media," Paltrow said, while Wintour added "I've long known Gwyneth to have wonderful taste and vision—but with Goop she has built something remarkable, a thoroughly modern take on how we live today."

Too true.

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Mehera Bonner
Mehera Bonner

Mehera Bonner is a celebrity and entertainment news writer who enjoys Bravo and Antiques Roadshow with equal enthusiasm. She was previously entertainment editor at Marie Claire and has covered pop culture for over a decade.