Dodge Used Part of a Martin Luther King Jr. Speech in Its Super Bowl Ad and People Aren't Having It

During the Super Bowl, Dodge Ram ran an ad that used part of a Martin Luther King Jr. speech, and people were not pleased.

"In the spirit of Dr. Martin Luther King, Jr., Ram truck owners also believe in a life of serving others," Dodge wrote in the description of the ad on YouTube. "They serve because they’re driven by a higher calling. They serve because they feel a shared responsibility and commitment to their family and community. They serve because they’re men and women of their word. They serve because they know the world could use a little more kindness."

Many people on Twitter were upset with the company's decision to use the speech during a commercial, especially during Black History Month. Here are some of the best tweets about the problematic ad.

Using MLK Jr. speeches to sell trucks during Black History Month? 😒
— Britt Julious (@britticisms) February 5, 2018

Not totally sure the Dodge RAM ad guys read that whole MLK speech.. https://t.co/QPa16BGv3d pic.twitter.com/3eFVZjb3BB
— Kate Aronoff (@KateAronoff) February 5, 2018

I feel personally attacked by the @Dodge ram commercial 😩
— Jeff Richards (@richhomiejeff) February 5, 2018

Not sure MLK’s dream was to drive a Dodge Ram.
— ItsTheReal (@itsthereal) February 5, 2018

Yeah, because who knew MLK was talking about a Dodge Ram? Here I thought he was talking about equality.
— Ryan S. Clark (@ryan_s_clark) February 5, 2018

This Dodge Ram ad was offensive and you should be ashamed #sblii https://t.co/sgwfXpITXM
— Oliver Willis (@owillis) February 5, 2018

"I have a dream that my children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their fully loaded Dodge Ram 1500."
— Razor (@hale_razor) February 5, 2018

I’m not sure what product I WOULDN’T feel icky about Martin Luther King, Jr., shilling for via archival audio, but Dodge Ram is pretty far down that list anyway.
— Emily VanDerWerff (@tvoti) February 5, 2018

The worst commercials are those that use icons like Martin Luther King Jr to sell things like a Dodge Ram truck.
— Matt Viser (@mviser) February 5, 2018