Dodge Used Part of a Martin Luther King Jr. Speech in Its Super Bowl Ad and People Aren't Having It

Who thought this was a good idea?

Motor vehicle, Car, Vehicle, Automotive exterior, Bumper, Hood, Automotive tire, Grille, Tire, Auto part,
(Image credit: Twitter)

During the Super Bowl, Dodge Ram ran an ad that used part of a Martin Luther King Jr. speech, and people were not pleased.

"In the spirit of Dr. Martin Luther King, Jr., Ram truck owners also believe in a life of serving others," Dodge wrote in the description of the ad on YouTube. "They serve because they’re driven by a higher calling. They serve because they feel a shared responsibility and commitment to their family and community. They serve because they’re men and women of their word. They serve because they know the world could use a little more kindness."

Many people on Twitter were upset with the company's decision to use the speech during a commercial, especially during Black History Month. Here are some of the best tweets about the problematic ad.

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Kayleigh Roberts
Kayleigh Roberts

Kayleigh Roberts is a freelance writer and editor with more than 10 years of professional experience. Her byline has appeared in Marie Claire, Cosmopolitan, ELLE, Harper’s Bazaar, The Atlantic, Allure, Entertainment Weekly, MTV, Bustle, Refinery29, Girls’ Life Magazine, Just Jared, and Tiger Beat, among other publications. She's a graduate of the Medill School of Journalism at Northwestern University.