Dodge Used Part of a Martin Luther King Jr. Speech in Its Super Bowl Ad and People Aren't Having It

Who thought this was a good idea?

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During the Super Bowl, Dodge Ram ran an ad that used part of a Martin Luther King Jr. speech, and people were not pleased.

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"In the spirit of Dr. Martin Luther King, Jr., Ram truck owners also believe in a life of serving others," Dodge wrote in the description of the ad on YouTube. "They serve because they’re driven by a higher calling. They serve because they feel a shared responsibility and commitment to their family and community. They serve because they’re men and women of their word. They serve because they know the world could use a little more kindness."

Many people on Twitter were upset with the company's decision to use the speech during a commercial, especially during Black History Month. Here are some of the best tweets about the problematic ad.

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