Hailey Bieber's Bright Red Hair Is So Kim Possible on Halloween

What's the sitch with Hailey Bieber's Halloween costume? I've been wondering for weeks how the Rhode founder might dress up for the holiday. , I knew it would be hard to top her previous costumes. Remember that last year, Hailey and her pop star husband Justin Bieber went to Vas Morgan's annual Halloween party as Fred and Wilma Flintstone. This year, she decided to go the animated character route again with a stylish rendition of Kim Possible, the crime-fighting teenage character from Disney's iconic cartoon series. But it was Hailey Bieber's bright red hair really brought the whole look together. Call her, beep her if you wanna reach her.

The costume itself was relatively simple, with a black mock-neck crop top with three-quarter length sleeves and green parachute pants topped with a utility belt. But I'm particularly obsessed with her long mane of fiery red-orange hair. It's probably a wig, given that Bieber recently added honey blonde highlights to her chestnut brunette lob haircut. Still, I sort of wish the change was real. Copper hair trended heavily last year and until very recently, Dua Lipa was still sporting the maintenance look. That is, until she went back to an inky black shade last month.

A photo of Hailey Bieber sporting bright red hair as part of her Kim Possible Halloween costume. — Hailey Bieber sports bright red hair as part of her Kim Possible Halloween costume.

When it comes to hair and makeup, Bieber generally doesn't stray far from soft neutral shades, instead choosing to get experimental with her biweekly manicures. I suppose that's why it's especially thrilling to see her step outside her signature aesthetic on Halloween. I don't think she's ever so much as tried strawberry blonde, much less this brilliant shade of blood orange with chunky money piece highlights framing her face.

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Once you're able to peel your eyes away from her stunning wig, though, you might spy a clever flourish added to the perfectionist beauty mogul's makeup for the evening. Before snapping a selfie, Bieber made sure to fill in her top lip with a darker shade of tawny orange-brown to mirror Kim Possible's signature shading. Given that fans are already speculating her new Rhode launch will be a hybrid lip liner product, I think it's safe to assume this selfie doubles as a sneak peek. Otherwise, my next best guess is that she's applied a layer of Toasted Teddy Pocket Blush to both her lips and cheeks. I've heard Pocket Blush secretly doubles as an amazing tinted lip balm, so it's not hard to imagine Bieber using it as such.

A photo of Hailey Bieber posing with friends in her Kim Possible-inspired tawny lipstick. — Hailey Bieber poses with friends in her Kim Possible-inspired tawny lipstick.

Rhode Pocket Blush in Toasted Teddy

Needless to say, I'll be watching to see whether Hailey Bieber's fiery copper locks stick around beyond the holiday. Here's hoping her first night out as a redhead won't be her last.

Hanna Lustig is a staff writer at Marie Claire, where she gets to gab every day about the topics she holds most dear: fashion, beauty, and celebrity. Hanna’s editorial journey began with formative internships at Elle and InStyle, where she was lucky enough to work for some of the smartest women in media while she was still in college at the University of Tennessee. Hanna then accepted a digital culture reporting fellowship at Insider, where she helped carve out a new beat dedicated to covering influencers. Those experiences later served her well as a staff writer at Glamour, where she developed a knack for spinning quick turnaround celebrity news and trend reporting into juicy feature stories. Some of her greatest hits include an earnest ode to the no-pants trend, this meticulously reported feature exploring the rise of endoscopic facelifts, this snappy take on the Chanel-designed fantasy of Sofia Richie’s wedding, this tribute to WAGs past and present, and this timeline of Katie Holmes’s life and career as told through her denim collection.

Diane Keaton once hung up on Hanna during an interview, but thankfully that mishap did not derail what has otherwise been a deeply fulfilling career writing for and about women. As one of Marie Claire's resident experts on style and culture, her current coverage ranges from exploring TikTok's contrast makeup theory and the return of the boat shoe trend to interviews with costume designers for hit shows like Nobody Wants This and The Penguin. When she’s not at work, Hanna can probably be found listening to pop music, talking to her dog, and gossiping with her best friends. For more of Hanna’s perfect opinions on pop culture, you can follow her on Instagram and X.