The Biggest Halloween Costume Trends of 2023

Nepo babies! Barbie! The Little Mermaid!

barbie movie 2023
(Image credit: Amazon Prime Video; Getty Images; Warner Brothers)

I can't believe I'm saying this, but it's almost Halloween. As an October Scorpio—my birthday is five days before the world's spookiest holiday—I take my costume-planning process very seriously. Lucky for me, there are so many amazing costumes to choose from this year. I've rounded up the top trendy Halloween costume ideas for 2023 that will make you look ahead of the curve, even if you haven't seen the Barbie movie yet. 

Speaking of Barbieit's undeniable that it will be one of the year's most popular costumes. Even if you're too old to trick or treat to every single Mojo Dojo Casa House in your neighborhood, you can't deny the appeal of wearing pink from head to toe or donning a full-length shag coat for a bit of Halloween magic. Dressing up as Ken and Barbie is a couple's costume that will crush with minimal effort. 

Other easy costume ideas include others inspired by film and TV, like dressing up as Wednesday from the Netflix show released in early November 2022—all you need to do is wear a little black dress and braid your hair. Easy! You can even poke fun at your favorite celebrities by making a DIY costume out of Hailey Bieber's now-famous "Nepo baby" shirt from over the summer. Or, if you're very into '70s fashion right now, you should dress up as the oh-so-cool Daisy Jones or Camilia Dunne—or anyone else from the cast of Daisy Jones & The SixGrab your best friend and go as both ladies for a duo costume that highlights your styles. 

As I said, there are so many easy costumes to choose from for 2023. I've rounded up a few of the best options and shopped out a few must-include pieces for every outfit so you can complete your look. Keep scrolling to see my ideas, and stay tuned—I'll add more pictures to this list as we get closer to the big day if you need a last-minute costume change. 


Barbie Movie

(Image credit: Warner Brothers)

While yes, you can go full rodeo-Barbie and dress up in head-to-toe denim, but the only thing you need to do to master this costume is wear pink. Any shade, any style, any kind, of pink. You can go as any number of Barbies from the movie, like Emma Mackey's physicist Barbie, Kate McKinnon's Weird Barbie, or Issa Rae's President Barbie. The choice is yours. 

Wednesday Addams from 'Wednesday'

Wednesday Addams

(Image credit: Netflix)

This is one of those costumes that is easily achievable with pieces you already have, like black clothing and gothic makeup. Either way, Wednesday Addams—or anyone else from the cast of the show—makes a great costume. Don't forget to memorize her prom night dance in the process. 

Beyonce's Alien Superstars


(Image credit: Getty Images)

Beyonce is a known Virgo and did one of the most Virgo things ever this September by demanding that the crowds at her Renaissance World Tour dress up in all silver to celebrate her birthday. Now is your chance to follow her orders even if you don't have tickets for the show. Silver is trending for fall 2023 so you should have no issue finding the best pieces to completely bling out your look, right down to the silver shoes. The more glitter, the better. 

Blue Ivy from The Renaissance World Tour

Blue Ivy Carter

(Image credit: Getty Images)

Speaking of Beyonce, her daughter Blue Ivy has become one of the internet's favorite topics. Her dance moves are top tier. Her confidence is second-to-none given the star power of both her A-lister parents (to put it mildly). But her fashion on this summer's tour is powerful enough to make her an easy monochromatic costume. 

A Nepo Baby

Hailey Bieber

(Image credit: Getty Images)

The concept of the Nepo Baby was everywhere. The entire internet was obsessed with determining who are nepo babies, to what degree their nepotism defined their career, and who was famous without the help of any family member at all. Hailey Bieber poked fun at the conversation with a very witty cropped baby tee. All you need to make the look work for yourself is a white T-shirt and a pair of high-waisted jeans. 

Daisy Jones from 'Daisy Jones & The Six'

Daisy Jones & The Six

(Image credit: Amazon Prime Video)

I love the rise of '70s fashion this year and I believe whole-heartedly that the popularity spike had to do with the success of Daisy Jones & The Six. The titular character is rumored to be based on fellow '70s icon Stevie Nicks, so pull from her whimsical wardrobe when going as Daisy for Halloween this year. 

Ariel from 'The Little Mermaid'

The Little Mermaid

(Image credit: Disney; Getty Images)

You don't need seashells to master Ariel's costume from The Little Mermaid. Instead, take a page out of the Mermaidcore handbook and opt for pieces that are a little reflective. This is one of the costumes where makeup is going to be a huge help, so stock up on glittery eyeshadows and dewy highlighters to master the wet look. 

Kylie Jenner and Timothée Chalamet

Timothee Chalamet and Kylie Jenner

(Image credit: Getty Images)

Keep your Halloween costume as low-key as Timothée Chalamet and Kylie Jenner kept their relationship this summer before hard-launching in September. You need some sporty black sunglasses and matching dark-toned outfits to master the look. 

The Members of Boygenius


(Image credit: Christopher Polk/Penske Media via Getty Images))

Boygenius has been defined by their fashion choices, be it their normal suit-and-tie getups or their twist on preppy schoolboy fashion while on tour. You can build this out with pieces from your closet with an oversized blazer, a tie, and lots of fun pins to put all over your look.

Football-Era Taylor Swift

aylor Swift reacts during a game between the Chicago Bears and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri. (Photo by David Eulitt/Getty Images)

(Image credit: Getty Images)

We're all in our football eras thanks to Taylor Swift and her recent slew of appearances in support of the Kansas City Chiefs (and rumored boyfriend Travis Kelce). The only thing you need to do to dress up as Taylor and her newfound love of the game is to wear red and yellow everything. You could even go so far as to nab the actual New Balance sneakers or the exact jacket that Taylor Swift wore to one of the games.

David and Victoria Beckham

David and Victoria Beckham

(Image credit: Getty Images)

If you, like my partner and I, are obsessed with all things David and Victoria Beckham right now because of their recent Netflix documentary, you simply need to go as them for Halloween this year. Their all-leather look is simply too iconic to pass up on.

A Ballerina

Ballerina dancing on stage, arm raised, rear view - stock photo

(Image credit: Getty Images)

This is possibly one the easiest costumes on this list. Ballet flats continue to rage on in popularity, and brands like Reformation have teamed up with New York City Ballet for collaborations this month. Or, just dawn a white body suit with a pale pink sheer skirt over top.

Justin and Hailey Bieber

Justin Bieber and Hailey Bieber arrive at Krispy Kreme in Times Square on August 28, 2023 in New York City

(Image credit: Getty Images)

When the Biebers stepped out in celebration of Rhode's strawberry glaze peptide lip treatment, I think our collective brains short-circuited. Could Justin really not be bothered to put on pants? Or did he know we would still be talking about this juxtaposition months later? I'm going to go with the latter because these looks make for an iconic couple's (and even best friend's) costume.

Super Bowl Rihanna

Rihanna performs during Apple Music Super Bowl LVII Halftime Show at State Farm Stadium on February 12, 2023 in Glendale, Arizona.

(Image credit: Getty Images)

After a long time away from the stage, Rihanna made her epic routine on the biggest stage in the world, AKA the Super Bowl halftime show. Not only did she absolutely kill her performance, but she took the opportunity to announce her second pregnancy, ensuring her performance would go down in history. If you're expecting or just want to stay cozy this Halloween, this is a no-brainer costume.

Chef Sydney

AYO EDEBIRI in THE BEAR (2022), directed by CHRISTOPHER STORER. Credit: FX Productions / Super Frog

(Image credit: Alamy)

Just about everyone I know and their mother watched The Bear this year, so I'm expecting this costume to be a huge hit. Not only is it culturally on-the-nose, but it couldn't be easier to recreate. Throw on a white collared shirt, a blue apron, and a hair scarf for good measure, and you've nailed Sydney's look down to a T.

Fashion E-Commerce Editor

Julia Marzovilla is the Fashion E-Commerce Editor at Marie Claire, where she covers everything from the latest beauty and fashion launches and sales to celebrity outfits and news. She also creates shopping guides that span every vertical on the site. Prior to joining the Marie Claire team, she contributed similar shopping stories to sites such as Bustle, InStyle, The Zoe Report, Who What Wear, and STYLECASTER. In her spare time, Julia can be found creating shopping guides for all of her friends, spending too much money on yet another pair of black boots, and cooking in her far-too-small kitchen. 

With contributions from