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    1. Fashion
    2. Winter Fashion

    Forget Baggy Jeans—I’m Going All in on These ‘90s Denim Trends Instead

    24 pairs I'm shopping from Gap, J.Crew, and Madewell for chicer winter outfits.

    Brooke Knappenberger's avatar
    By Brooke Knappenberger
    Published 29 January 2026 In News

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    collage of kate moss, cindy crawford, jennifer anniston, and naomi campbell from the 1990s wearing jeans
    (Image credit: Getty Images)
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    • Long, Straight Jeans
    • Cigarette Jeans
    • Bootcut Jeans
    • Indigo Jeans
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    I have a deep appreciation of denim. It's gotten to the point where I'm wearing a sweater, jeans, and boots on a near-daily basis. Although my go-to winter outfit formula hasn't failed me yet in looking put-together, it's getting a little old—and I'm blaming my baggy jeans. Oversized denim reached its peak in the style zeitgeist in 2025, so I'm heading back to a time when denim always looked chic: the '90s.

    Some of my favorite fashion moments of the '90s revolve around jeans: Kate Moss in a simple striped T-shirt and black boots, and basically anytime Cindy Crawford went to the airport, just to name a few. They are looks that scream "effortless," yet feel polished and intentional. And seeing so many A-listers wear denim trends like cigarette jeans and dark indigo washes in 2026 means I'm on the right track to elevate my wardrobe.

    To update my rotation of jeans, I'm going all in on '90s denim trends with the help of my favorite affordable retailers: Gap, J.Crew, and Madewell. Ahead, I've rounded up the '90s-inspired pairs that feel ripped from the decade and are $200 and under.

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    Long, Straight Jeans

    Kate Moss at Macy's Department Store Promoting Calvin Klein Jeans

    (Image credit: Getty Images)

    If there's one denim trend that ruled the '90s, it's straight-leg jeans. As the name suggests, the silhouette is defined by a slim, relaxed fit from the hip down to the ankle. What's more, the favored straight jeans of the '90s reached past the ankle, creating an elongated shape. For even more of a leg-lengthening look, take after Kate Moss (the '90s style icon, might I add) and style a straight-leg pair with pointed-toe ankle boots.

    Gap, High Rise ’90s Slim Straight Jeans

    Gap
    High Rise ’90s Slim Straight Jeans
    $90
    SHOP NOW

    Gap, Mid Rise Relaxed Straight Jeans (Were $90)

    Gap
    Mid Rise Relaxed Straight Jeans (Were $90)
    $44
    SHOP NOW

    Mid Rise Rigid Relaxed Straight Jeans

    Gap
    Mid Rise Rigid Relaxed Straight Jeans (Were $90)
    $71
    SHOP NOW

    Madewell, The Cleo Straight Jean

    Madewell
    The Cleo Straight Jean
    $148
    SHOP NOW

    The Dean Easy Straight Jean in Softdrape

    Madewell
    The Dean Easy Straight Jean in Softdrape
    $158
    SHOP NOW

    The Longline Straight Jean

    Madewell
    The Longline Straight Jean
    $148
    SHOP NOW

    Cigarette Jeans

    Cindy Crawford (model) at London Heathrow Airport. Cindy is with her husband, actor, Richard Gere. He is out of shot, but in another frame in this set. The couple have been in London for a couple of days and in this frame are on their way back to New York on Concorde. Picture taken 19th August 1992.

    (Image credit: Getty Images)

    Cigarette jeans, also dubbed "stovepipe" or "mom" jeans, are shaping up to be every fashion insider's go-to in 2026. Similar to straight-leg jeans, the cigarette silhouette features a slender fit and a cylindrical shape, though it tends to cut at or just above the ankle. They are a polished, easygoing choice for anyone looking for a slimmer fit without wearing full-on skinny jeans. They also provide ample opportunity to show off a cute pair of ballet flats.

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    Gap, High Rise Cheeky Straight Jeans

    Gap
    High Rise Cheeky Straight Jeans (Were $90)
    $35
    SHOP NOW

    J.Crew, Nipped Straight Jean

    J.Crew
    Nipped Straight Jean
    $158
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    The Perfect Vintage Jean

    Madewell
    The Perfect Vintage Jean
    $148
    SHOP NOW

    Gap, High Rise Vintage Slim Jeans (Were $80)

    Gap
    High Rise Vintage Slim Jeans (Were $80)
    $31
    SHOP NOW

    Slim Jean

    J.Crew
    Slim Jeans (Were $148)
    $75
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    The Jules Slim-Straight Jean

    Madewell
    The Jules Slim-Straight Jean
    $148
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    Bootcut Jeans

    Naomi Campbell at Michael Jackson's 30th Anniversary Celebration

    (Image credit: Getty Images)

    If A-listers have any say about it, bootcut jeans are poised for a major comeback this year, and I'm not mad about it. In fact, Meghan Markle made her Sundance debut in a pair just a few days ago. Compared to the bell-bottoms of the '70s, bootcut jeans are slimmer through the hip and thigh and feature a subtler flare that starts at the knee. As you might've guessed, they were made to complement boots, but they look just as good with sandals (as Naomi Campbell proves, above) or sneakers.

    Gap, Low Rise Long & Lean Jeans (Were $90)

    Gap
    Low Rise Long & Lean Jeans (Were $90)
    $44
    SHOP NOW

    Bootcut Jean

    J.Crew
    Bootcut Jean
    $158
    SHOP NOW

    Relaxed Bootcut Jeans

    Madewell
    Relaxed Bootcut Jeans
    $148
    SHOP NOW

    Low Rise Long & Lean Split-Hem Jeans

    Gap
    Low Rise Long & Lean Split-Hem Jeans (Were $100)
    $49
    SHOP NOW

    Bootcut Jean

    J.Crew
    Bootcut Jeans (Were $158)
    $95
    SHOP NOW

    The Vintage Flare Jean

    Madewell
    The Vintage Flare Jeans (Were $148)
    $100
    SHOP NOW

    Indigo Jeans

    Six Days & Seven Nights Premiere Jennifer Aniston

    (Image credit: Getty Images)

    Take a look at the decade's best denim moments, and you'll see a sea of indigo washes. The dark wash instantly makes your jeans outfits look put-together and polished, whereas lighter shades read a bit more casual. If you're not ready to give up your wide-leg jeans just yet, try a pair in a deep, dark blue color. No matter what silhouette you go for, the final result will always be elegant.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Low Rise '90s Loose Jeans

    Gap
    Low Rise '90s Loose Jeans (Were $90)
    $44
    SHOP NOW

    J.Crew, Denim Trouser Jeans (Were $158)

    J.Crew
    Denim Trouser Jeans (Were $158)
    $95
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    The Perfect Vintage Wide-Leg Jean in Airy Denim

    Madewell
    The Perfect Vintage Wide-Leg Jean in Airy Denim
    $148
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    High Rise Barrel Jeans

    Gap
    High Rise Barrel Jeans (Were $90)
    $44
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    J.Crew, Nipped Straight Jean

    J.Crew
    Nipped Straight Jeans (Were $158)
    $80
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    Madewell, The Emmy Wide-Leg Jean

    Madewell
    The Emmy Wide-Leg Jean
    $148
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    Explore More
    Gap J.Crew Madewell
    Brooke Knappenberger
    Brooke Knappenberger
    Social Links Navigation
    Former Associate Commerce Editor

    Brooke Knappenberger is the former Associate Commerce Editor at Marie Claire, where she specialized in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversaw holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

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