The New Fountain of Youth

Wrinkles are so 2012. The worldwide antiaging market is now focusing on brighter, more even-toned skin as the fountain of youth.

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May 30, 2013 3:06 PM
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Jeffrey Westbrook/Studio D.

Iceland

It sounds like a legend plucked from Scandinavian lore — a lake so pure, it's capable of reversing the aging process. But the benefits of these waters are real, and they're the cornerstone of Dior’s Diorsnow, a line that has just welcomed three new innovations: a serum, a gel mask, and an eye treatment. "The Icelandic glacial water has minerals that counteract acidity, leading to melanin reduction," says Edouard Mauvais-Jarvis, the scientific communication director for Dior Beauty International in Paris.